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How to Be an Effective CEO by Kevin Snow

On Episode 223 of The No Limits Selling Podcast, we have Kevin Snow, the co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target. Kevin Snow is a sales expert and a serious technology geek who knows how to help his clients take their automation game to the next level and is changing the game of business development. In this episode, Kevin shares with us tips on how to be an effective CEO.

With a 20-year career working with brands like Frontier Communications, Nextel, Salesforce, and BNI, his knowledge, skills, and understanding of communication and technology are getting real results for the businesses he works with. Kevin knows how to integrate digital technology with your sales process in an authentic, professional way. He’ll show you what you’ve been missing in terms of ensuring an effective system of outreach and trust-building. 

Part entrepreneur, part salesperson, part networker, part technology master, and part Star Wars fan…how can you afford not to have Kevin on your team this year?

Contact Kevin:

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Summary


Introduction and Background

Kevin Snow is the Chief Sales Strategist with Time on Target, a company that helps businesses leverage technology to enhance their effectiveness. He is also the co-host of the top-100 Apple Podcast, Growth Mode. The podcast episode begins with a discussion about the importance of staying focused and avoiding distractions to be an effective CEO, especially in the realm of business and technology. Kevin shares his experience of launching his company and the challenges he faced in staying focused on revenue-generating activities.

The Importance of Focus

One of the key factors to be an effective CEO, Kevin emphasizes the importance of having a focused goal and how it helps in avoiding distractions. He explains how every decision and action should be directed towards achieving the set goal. He also talks about the importance of asking the question, "How does this help me get there?" when considering any new initiative or technology.

The Role of Technology

Kevin discusses the role of technology in enhancing business effectiveness. He warns about the potential of technology to distract and emphasizes the need to choose technology that truly enhances effectiveness rather than creating an illusion of it. For an effective CEO, it is important to integrate technology in a way that makes sense for the business.

Sales and Business Development

Kevin shares his insights on sales and business development. He emphasizes the importance of an effective CEO being involved in sales and being in front of prospects. He also discusses the stages of company growth and how the approach to sales and business development changes with each stage.

Overcoming Imposter Syndrome

Toward the end of the podcast, Kevin talks about the common challenge of imposter syndrome among business owners and salespeople. He shares his advice on overcoming this challenge and encourages listeners to take bigger risks and aim for larger accounts.

Conclusion

In this podcast, Kevin Snow, the co-host of the top-100 Apple Podcast, Growth Mode, and CEO of Time On Target, shares his insights on the importance of focus, the role of technology in business, and the dynamics of sales and business development. He emphasizes the need for goal-oriented decision-making, careful selection of technology that truly enhances business effectiveness, and the crucial role of an effective CEO in sales.

He also discusses overcoming imposter syndrome and encourages listeners to take bigger risks. The podcast concludes with Kevin's plans for his company, including delegating tasks to a virtual assistant and his new venture, Success Champions Networking, which aims to build a network of people celebrating each other's successes.

Questions & Answers

Who is Kevin Snow?

What is Kevin Snow's background?

What is Time On Target?

Why does Kevin Snow emphasize the importance of a sales process?

What is Kevin Snow's view on business adaptation?

What does Kevin Snow believe makes a good leader?

What advice does Kevin Snow give to listeners?

What is the Growth Mode Podcast?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. βœ…βœ…βœ…He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


Tags

business, CEO, leadership


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