4 Tactics of Business Growth by Ivan Misner, The “Father of Modern Networking”

On Episode 131 of The No Limits Selling Podcast, we have Ivan Misner, the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985 the organization now has over 10,000 chapters throughout every populated continent of the world. Last year alone, BNI generated 11.5 million referrals resulting in $16.3 billion worth of business for its members. In this episode, Ivan shares tactics for smart business growth. 

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 26 books including one of his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne. 

Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC.

Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and has been the recipient of the John C. Maxwell Leadership Award. He is proud that he and his late wife, Elisabeth, are the Co-Founders of the BNI Charitable Foundation. They also reached “empty nester” status after happily raising their three children. Oh, and in his spare time!!!  he is also an amateur magician and a black belt in karate.

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The podcast features Ivan Misner, the founder of Business Network International (BNI). He shares his insights on networking and how it can be used to grow businesses. Misner emphasizes the importance of building relationships and trust in networking.

The Importance of Networking

Misner explains that networking is about cultivating relationships with other business professionals. It is not just about selling but about building trust and credibility with others in your network. He further explains that networking is more about farming than hunting, meaning it's about nurturing relationships rather than just seeking immediate gains.

The VCP Process

Misner introduces the VCP (Visibility, Credibility, Profitability) process. Visibility is about being seen and getting noticed in your network. Credibility is about demonstrating your expertise and gaining trust. Profitability comes after visibility and credibility have been established. It's the result of the strong relationships built through the VCP process.

The Power of a Good Network

Misner shares a story about a BNI member who landed a large contract through his network. This story illustrates the power of a good network and the importance of having a diverse network. Misner emphasizes that a good network can provide business opportunities, advice, and information.

The Role of BNI

Misner explains the role of BNI in helping businesses grow through structured, positive, and professional referral marketing programs. BNI provides an environment that enables members to develop strong relationships with dozens of other qualified business professionals.


In conclusion, the podcast with Ivan Misner, founder of Business Network International (BNI), underscores the pivotal role of networking in business growth. Misner elucidates that networking is not merely about selling; it's about fostering relationships and establishing trust with other professionals. He introduces the VCP (Visibility, Credibility, Profitability) process, a crucial strategy for successful networking. He also shares a real-life example of a BNI member who secured a significant contract through his network, demonstrating the potential of a diverse and well-nurtured network.

Misner further explains how BNI aids businesses in expanding through structured, positive, and professional referral marketing programs, thereby providing a conducive environment for members to cultivate strong relationships with other qualified business professionals. The podcast ultimately emphasizes the importance of approaching networking with a mindset of relationship-building and trust cultivation.

Questions & Answers

What is the importance of networking in business growth?

Who is Ivan Misner and what is his role in networking?

What is the VCP (Visibility, Credibility, Profitability) process in networking?

How can BNI help in business growth?

What is the philosophy of BNI?

What is the Misner Plan?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. βœ…βœ…βœ…He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


business growth, networking, relationships

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