Mike Saunders on Entrepreneurial Empowerment
On Episode 132 of The No Limits Selling Podcast, we have Mike Saunders, MBA, a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. Mike is also an Adjunct Marketing Professor at several Universities and a member of the Forbes Coaches Council.
He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders. Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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The podcast begins with an introduction of Mike Saunders, a speaker, bestselling author of four books, and a successful business coach who holds an MBA in Marketing. He is known for his expertise in marketing and business strategy.
Mike's Background and Journey
Mike shares his background and journey, starting from his early career to his current role as a business coach. He discusses his experiences and the lessons he learned along the way. He also talks about his passion for helping businesses grow and succeed.
Mike introduces the concept of authority positioning, a strategy that involves establishing oneself or one's business as an expert or authority in a specific field. He explains how this strategy can help businesses stand out in a crowded market and attract more customers.
Authority Positioning Portfolio
Mike discusses the importance of having an Authority Positioning Portfolio. This portfolio is a collection of content and materials that demonstrate a business's expertise and authority in its field. It can include things like articles, blog posts, podcasts, and other forms of content.
The Importance of Consistency
Mike emphasizes the importance of consistency in marketing and business strategy. He explains that businesses need to consistently produce high-quality content and deliver excellent service to maintain their authority position and keep their customers satisfied.
The Role of Social Proof
Mike talks about the role of social proof in establishing authority. He explains that testimonials, reviews, and endorsements from satisfied customers can greatly enhance a business's credibility and authority.
In conclusion, the podcast with Mike Saunders, an accomplished speaker, bestselling author, and business coach, provides valuable insights into the concept of authority positioning. Saunders emphasizes the importance of establishing oneself as an expert in a specific field to stand out in a crowded market. He underscores the significance of an Authority Positioning Portfolio, a collection of content that showcases a business's expertise. Consistency in delivering high-quality content and excellent service is key to maintaining this authority position. Additionally, Saunders highlights the role of social proof, such as testimonials and reviews, in enhancing a business's credibility.
His advice to businesses is to focus on providing value to their customers and to continuously strive for improvement, thereby establishing their authority and succeeding in their market.
Questions & Answers
What is Authority Positioning and why is it important?
Authority Positioning is a strategy that involves establishing oneself or one's business as an expert in a specific field. It's crucial because it helps businesses stand out in a crowded market, attract more customers, and build trust with their audience.
Who is Mike Saunders and what is his expertise?
Mike Saunders is a speaker, bestselling author, and successful business coach with an MBA in Marketing. He specializes in helping businesses improve their marketing strategies and achieve success.
What is an Authority Positioning Portfolio and how can it benefit my business?
An Authority Positioning Portfolio is a collection of content that showcases a business's expertise and authority in its field. This can include articles, blog posts, podcasts, and other forms of content. Having such a portfolio can enhance your business's credibility and attract more customers.
Why is consistency important in marketing and business strategy?
Consistency is key in marketing and business strategy because it helps maintain your authority position. By consistently producing high-quality content and delivering excellent service, businesses can build trust with their customers and keep them coming back.
How can social proof enhance a business's credibility and authority?
Social proof, such as testimonials and reviews from satisfied customers, can greatly enhance a business's credibility and authority. It shows potential customers that others have had positive experiences with your business, making them more likely to trust and choose your services.
What is Mike Saunders's advice for businesses looking to establish their authority and succeed in their market?
Mike Saunders advises businesses to focus on providing value to their customers and to continuously strive for improvement. By doing so, businesses can establish their authority, build trust with their customers, and achieve success in their market.
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