Importance of Setting Goals in Real Estate

On Episode 315 of The No Limits Selling Podcast, we have Sarah Arseneault, Real Estate Sales Representative at eXp Realty.

In this episode, Sarah shares with us the importance of setting goals in real estate. 

Sarah is an Ontario-based Realtor who entered the field in 2019. Not afraid of hard work and fighting for her clients' interests she has been able to create a thriving business while raising her own family with two boys under the age of four. Sarah believes one does not need to follow the crowd to be successful and if you have passion and drive anything is possible.

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Introduction and Background 

The podcast begins with Umar Hameed introducing Sarah Arseneault as a realtor from Ontario, Canada. Sarah shares her background in marketing and communications and how she transitioned into real estate. She talks about her experience working in digital marketing and her decision to become a realtor after starting a family and the importance of setting goals in real estate.

Defining Herself and Building Brand 

Sarah discusses her initial concerns about standing out in a crowded real estate market. She explains how she differentiated herself through online marketing, finding her niche, and setting goals in real estate. She focused on leveraging social media platforms, such as YouTube, and networking with investor groups to attract clients.

Challenges and Time Management 

Sarah emphasizes the importance of time management as a key feature in setting goals in real estate. As a business owner, she emphasizes the need to prioritize tasks effectively. She acknowledges the support she received from her mentor, training sessions, and her brokerage in learning to manage her time better.

Finding Clients and Lead Generation 

In the early stages of her real estate career, Sarah employed various strategies to find clients. She utilized email marketing, messaging, and open houses to generate leads. She also found success by targeting her niche and aligning herself with investor networks and communities.

Balancing Work and Family Life 

Sarah mentions the challenges of balancing work as a realtor with her responsibilities as a mother and having a husband who works full-time. She emphasizes the need for support and effective time management to maintain a healthy work-life balance.

Importance of Setting Goals in Real Estate

While Sarah is comfortable with her current level of transactions, she acknowledges the importance of setting goals and scaling her business. She plans to focus on implementing tools and resources to streamline her business operations and delegate administrative tasks to allow for growth.

Lessons Learned and Advice for Success 

Sarah reflects on the emotional toll of being a realtor and emphasizes the importance of not internalizing negative experiences or feeling guilty about situations beyond her control. She advises recognizing when a client may be better suited with another agent and prioritizing the client's best interests.

Continuous Improvement and Self-Investment 

Sarah emphasizes the significance of continuous learning and self-development. She encourages investing in personal growth, whether through training programs, social media marketing, or exploring new avenues. Sarah believes that self-care and nurturing one's mind and body are essential for success as an entrepreneur.


In this insightful podcast, Sarah Arseneault, a seasoned realtor from Ontario, Canada, shares her journey from a background in marketing and communications to becoming a successful real estate agent. She discusses the importance of setting goals in real estate by differentiating oneself in a crowded market, the role of online marketing, and the significance of finding a niche. Sarah also highlights the challenges of time management, balancing work and family life, and the emotional toll of the real estate business.

She emphasizes the need for continuous learning, self-development, and the importance of setting goals for business growth. Sarah's story serves as an inspiration for aspiring realtors and entrepreneurs, demonstrating that with persistence, effective strategies, and a commitment to personal growth, success is achievable.

Questions & Answers

Who is Sarah Arseneault?

How did Sarah Arseneault differentiate herself in the real estate market?

What strategies did Sarah use for time management in her business?

How did Sarah generate leads in the early stages of her real estate career?

How to balance work and family life?

What are Sarah's plans for scaling her business?

What advice does Sarah have for success in real estate?

What does Sarah say about continuous improvement and self-investment?

Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓

Follow This Link

If you’re ready to take the next step, book an appointment with me today and begin your journey toward success in the real estate industry.

Book Your Appointment Now!

About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


canadian real estate, Importance of Setting Goals, real estate, Sales Representative

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