How To Grow Your Audience
On Episode 232 of The No Limits Selling Podcast, we have Roger Nairn, Co-Founder & CEO of JAR Audio. Roger is a lateral thinker, problem solver, strategist, and finder of new ways. He believes in the power of the happy customer and spent years managing client relationships and building brands for world-famous agencies like DDB and Cossette.
Throughout his career, he’s found himself working with several industry giants, including (but certainly not limited to) Netflix, Expedia, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons Plus, and Vancouver’s Lululemon. On top of all of this, he followed his passions to become a Board Member for TEDxVancouver and has recently become an expert-level toddler wrangler through the magic of parenthood. When he’s not at work, he likes to golf, read and—no surprises here—binge the occasional podcast.
In this episode, Roger shares with us tips on how to grow your audience.
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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Summary
Introduction and Background of Roger Nairn
The podcast begins with an introduction of the guest, Roger Nairn. Roger is described as a successful entrepreneur who has made significant strides in the world of podcasting. He is the CEO of JAR Audio, a company that specializes in creating engaging audio content. Roger shares his journey into entrepreneurship, starting from his early career in advertising. He discusses the experiences and motivations that led him to transition into podcasting, emphasizing his passion for the medium.
The Power of Audio in Storytelling
Roger delves into the topic of audio and its impact on storytelling. He believes that audio is a powerful medium because it allows for a deeper connection with the audience. Roger explains that growing your audience entails some key factors like audio interaction. The immersive nature of audio content enables listeners to engage with stories on a more personal level. He also highlights the growing popularity of podcasts and how they provide a unique platform for sharing narratives and ideas.
Leadership and Work Culture
The conversation shifts to the subject of leadership. Roger shares his views on what makes a good leader, emphasizing the importance of empathy and understanding, that helps you grow your audience. He talks about his leadership style at JAR Audio and how he strives to create a positive work culture. Roger believes that a supportive and inclusive environment is crucial for fostering creativity and productivity among team members.
Advice for Aspiring Entrepreneurs
Towards the end of the podcast, Roger imparts some wisdom for those aspiring to become entrepreneurs. He underscores the importance of perseverance, stating that success often comes from learning from failures and persisting despite challenges. Roger encourages listeners to embrace the entrepreneurial journey with its ups and downs, viewing each obstacle as an opportunity to grow your audience.
Conclusion
In this insightful podcast episode, successful entrepreneur and CEO of JAR Audio, Roger Nairn, shares his journey from advertising to podcasting, highlighting his passion for the immersive and personal nature of audio storytelling. He discusses his leadership style, emphasizing the importance of empathy, understanding, and fostering a positive work culture to drive creativity and productivity.
Offering advice to aspiring entrepreneurs, Roger underscores the significance of perseverance, learning from failures, and viewing challenges as opportunities to grow your audience. This conversation provides listeners with a deeper understanding of the power of audio storytelling, the essence of positive leadership, and the resilience required in the entrepreneurial journey.
Faq
Who is Roger Nairn?
What is JAR Audio?
Why does Roger Nairn believe in the power of audio storytelling?
What is Roger Nairn's leadership style?
What advice does Roger Nairn have for aspiring entrepreneurs?
What are the key takeaways from the podcast with Roger Nairn?
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