Lisa Earle McLeod on Empathy is a Superpower

Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

Lisa helps leaders around the world increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.

Lisa founded her own firm, McLeod & More, Inc. in 2001.  She works with teams at organizations like Sales Force, Cisco, Roche, Volvo, and Dave & Busters.  Lisa has keynoted in 25 countries and authored over 2,000 articles and is a regular contributor for The Harvard Business Review and Forbes.  She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in The Wall Street Journal, and NPR.

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Summary

In a recent podcast, Lisa Earle McLeod, a renowned sales leadership expert and author, shared her insights on the concept of 'Noble Purpose'. The conversation was a deep dive into the transformative power of purpose in business and personal life.

The Genesis of Noble Purpose

McLeod's journey to the concept of Noble Purpose started with a project for a biotech company. The company's sales team was divided into two: one group knew they were making a difference in the world, while the other was focused solely on revenue. The group driven by purpose outperformed the other, leading McLeod to the realization that purpose was a significant driver of success.

The Impact of Noble Purpose

McLeod emphasized that Noble Purpose is not just about feeling good; it's a strategic business asset. It drives customer engagement, employee retention, and ultimately, financial performance. She cited research showing that purpose-driven companies outperform their counterparts in the stock market by a ratio of 8:1.

The Implementation of Noble Purpose

Implementing Noble Purpose in an organization is not a one-size-fits-all process. It requires a deep understanding of how your organization makes a difference to customers. McLeod suggested starting with customer impact stories to identify the organization's purpose. She also stressed the importance of leadership in driving the Noble Purpose and making it a part of the organization's DNA.

The Personal Side of Noble Purpose

On a personal level, McLeod shared that Noble Purpose helped her navigate through challenging times. She highlighted the importance of purpose in providing clarity and direction, especially during periods of uncertainty.

The Future of Noble Purpose

Looking ahead, McLeod believes that Noble Purpose will become even more critical in the business world. She predicts that companies without a clear purpose will struggle to attract talent and customers. In her view, the future belongs to those who can articulate and live their Noble Purpose.

In conclusion, Lisa Earle McLeod's insights on Noble Purpose provide a compelling argument for the power of purpose in driving business success and personal fulfillment. As businesses navigate an increasingly complex and challenging landscape, the concept of Noble Purpose offers a beacon of clarity and direction.