Nobody likes receiving cold calls. In fact, some people feel like they are being attacked throughout the day by unwanted intruders. Cold calling is no fun for the caller or the receiver.
THE FACT IS COLD CALLING WORKS!
According to Marketing Sherpa only 15% of executives were annoyed when receiving a cold call. And 45% said that the cold caller leaped to the head of the line. To make cold calling effective for you and your team you need to have a strong mindset and a proven process that works.
Here are the TOP 6 Ways to Master the Art and Science of Successful Cold Calling.
1. Face Rejection & Learn From It
The fear of rejection is a strong motivator for salespeople to do anything but pick up the phone. This is where mindset is critical to one’s success. When you finish any call, especially a bad one, ask yourself, “What did I learn from this call?” This allows you to focus on the lesson, not the negative aspects of the call.
It makes it much easier to dial the next person on your call list.
2. Use Smart Technology
Inefficiencies can halt the growth of sales. In the world of technology today, it is important to choose the right kind of tools and applications to speed up the process.
Latest technology allows you to be incredibly effective at Cold calling. For instance, our team at No Limits Selling uses Funnel Fare, a sales automation platform. It helps upload the call list and the system automatically dials each person on the list. It delivers a text message, an email and a voice message. This saves time for the salespeople.
There is ultimately a difference in being able to make 20 calls a day or 200 calls a day. Technology can hence be used to leverage success.
3. Follow the Script like An Actor, Not a Robot
A great actor brings the script to life, and takes you on a journey. A bad actor reads the script and makes you run screaming from the theater asking for your money back. The same is true for cold calling . You need to take your prospect on a journey. Don’t read the script, deliver it with warmth and conviction. This is how you turn cold calls into sales.
When you deliver the script in a powerful manner, you make a better impression. The chances of Visualizing or imagining the conversation and bringing your winning moments to reality. Cold calling doesn’t require too many tools or a complicated structure to start.
4. Create More Effective Voice calls
Research shows that only 0.05% of voicemails get returned. So the question you have to ask yourself is should you leave a voicemail message or not? Here's an important reason why you should leave a voicemail message. It is believed that when you leave voicemail messages, especially two or three, the next time you call, they're more likely to engage with you and set an appointment with you.
This way, voice calls don't always lead to sales, but it builds brand. And the next time you call that brand builds trust, and that allows you to land more appointments. So voicemails are an essential part of the cold calling strategy.
5. Don’t Waste Your Time
So, Cold calling is a difficult task to do. So when you do it, you need to maximize your success. One of the ways to do that is to clearly identify who your client is, and what is the factor that needs addressing. With these two things in mind, develop your call list accordingly. And when you call these people, you already know who they are, what their problems are, and you can help provide them a solution.
When you are aware of the target audience and their specific problems, you will be able to generate a successful call as you would be picking on the pain points. Staying limited to those points would save time for both you and the receiver.
6. Learn To Focus On Learning More Than Results
Cold calling is more of an art than a skill. It's not a process that could be learnt overnight. Take time to absorb the process, improve it continuously and learn with every ‘No’ that takes place. Analyze all your sales calls and see the areas that need improvement. Do not expect every call to be turned into a sale, but rather every call could be like a learning process for you. So while the bigger aim is to convert them into sales, not every call is going to give you a good result. So each call should be taken as a lesson as well from which you could learn from.
One of the ways to get better at it is by asking questions from yourself after every call. Ask what went right on this call? What went wrong? How can I make this call better? And that continual learning allows you to be a master at cold calling.
Use these most effective and quickest ways to ace your game of Cold calling and boost your sales now!