How To Get Better Results by Focusing on the Positive

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 850 video interviews of thought leaders for Sales POP! online sales magazine and has a podcast channel on iTunes with over 750 audio interviews. He is Chief Marketing & Strategy Officer at Pipeliner CRM and was formerly CEO of Huthwaite and Omega Performance. In his spare time, John is an avid Martial Artist.

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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In a recent podcast hosted by Umar Hameed on No Limits Selling, John Golden, the publisher of SalesPOP! Magazine, shared his insights on the world of sales, the role of sales managers, and the difference between A and B players in the sales industry.

The A and B Players in Sales

Golden believes that the key difference between A and B players in sales lies in their focus on the process. Players are process-focused, adhering to the sales process and concentrating on the fundamentals. They plan their calls meticulously, focus on the most important activities, and are conscious of their time.

Players also demonstrate high levels of business acumen. In today's world, understanding how business works is crucial for salespeople. They need to understand not only their own business but also the business of their buyers. This understanding allows them to have intelligent conversations with prospects and to truly understand their needs.

The Role of Sales Managers

Golden also discussed the role of sales managers, emphasizing that they should focus on the early stages of the sales process. By ensuring that opportunities are properly qualified, sales managers can help their teams be more effective and avoid chasing deals that are unlikely to work out.

Sales managers should resist the temptation to become super closers. Instead of elbowing their way into deals and undermining the work of their salespeople, they should provide support and coaching. They should also drive consistency in the sales process and ensure that their teams are following it.

The Importance of Finding Your 'Why'

Golden also touched on the importance of finding your 'why' as a sales leader. He believes that understanding your purpose and motivation can help you be more effective in your role.


Golden's insights provide valuable lessons for anyone in the sales industry. His emphasis on process, understanding, and support highlights the importance of these factors in successful sales. Whether you're a salesperson or a sales manager, focusing on these areas can help you improve your performance and achieve better results.

Questions & Answers

What does John Golden believe separates A players from B players in sales?

What role should sales managers play according to John Golden?

What is the importance of finding your 'why' as a sales leader according to John Golden?

What is the focus of the No Limits Selling Podcast?

What is SalesPOP! Magazine?

How does Golden define a super closer in sales management?

What does Golden suggest sales managers should focus on to help their teams be more effective?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. βœ…βœ…βœ…He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


sales management, sales process, sales strategies

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