The Psychology of Salespeople by Umar Hameed

Have you wondered what separates A-players from the B-players in a sales organization?

A-players are few in number and they generate a lot of sales. B-players know how to sell but never achieve greatness. The question is what blocks B-players from being exceptional, it's Mindset. This podcast is about the psychology of salespeople.

Podcast Highlights:

  • We have anywhere from 50,000 – 100,000 beliefs that define who we are
  • Our beliefs control our behaviors, So to change a behavior you have to change the underlying belief
  • Mind training is the new frontier in sales enablement
Psychology of Salespeople

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Umar Hameed, the host of the No Limits Selling Podcast, discusses the psychology behind salespeople and the importance of mindset in achieving sales success.

The Power of Mindset

Umar shares a story of a successful salesperson who felt blocked from achieving higher sales figures despite his capabilities. Through a technique from neuroscience, Umar helped him identify a limiting belief from his childhood that affected his self-worth and sales performance. Once this belief was addressed, the salesperson's performance improved dramatically.

The Importance of Mindset in Sales

Umar emphasizes that mindset plays a crucial role in sales performance. He shares an experience from a conference where sales managers identified two main areas where salespeople struggle: getting appointments and closing deals. Despite billions spent on sales training, many still struggle due to mindset barriers.

Sales Performance Categories

Salespeople can be categorized into A players (exceptional), B players (good but not great), and C players (placeholders). The skills between A and B players are almost identical, but the difference lies in mindset. A players possess more drive, determination, and tenacity.

The Psychology of Salespeople

Umar delves into the human psyche, explaining that our beliefs, formed mainly during childhood, shape our worldview and behaviors. To change behaviors effectively, one must address the underlying beliefs.

Three Main Barriers to Sales Success

Umar delves into the intricate psychology of salespeople, highlighting a salesperson who, due to a limiting belief formed in childhood, found it challenging to ask for referrals. He also shares the story of a woman who faced inconsistent performance because of her inner conflict regarding her sales capabilities. Furthermore, he discusses a salesperson conditioned to avoid cold calling because of negative associations, but with the help of Neuro-Linguistic Programming, this response was transformed to encourage positive actions.


The future of sales lies in mind training. With advancements in neuroscience, there's a deeper understanding of the human brain, allowing for more effective training methods. Umar encourages listeners to explore mind training as a tool to enhance sales performance and invites them to his website for free resources.

Questions & Answers

Who is Umar Hameed?

What is the main focus of this particular podcast episode?

How does mindset impact sales performance?

How can one overcome these barriers?

How does Umar's approach differ from traditional sales training?

Why is mind training considered the new frontier for sales?

Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓

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If you’re ready to take the next step, book an appointment with me today and begin your journey toward success in the real estate industry.

About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


Psychology of Salespeople, umar hameed

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