Unlocking Success: 5 Proven Strategies for Lead Generation in the Real Estate Industry
In today’s episode of The No Limits Selling Podcast, we have Jonathan Tager, Licensed Associate Real Estate Broker at The Corcoran Group.
Jonathan Tager’s Tip: “And if anyone is listening to her right now and doesn't know what the 80/20 rule is, I highly urge you to go onto YouTube and type in 80/20 rule. And if you do anything today, I think that'll be the most important thing you did today.”
Growing up in Beverly Hills, the entertainment industry was always in Jonathan Tager’s blood, so he started his career working on various film projects. His interior designer dad had always taught Jonathan to value and appreciate properties, their designs, and architectural styles, which ultimately fueled his passion for real estate.
Jonathan is a licensed associate broker in New York State and a licensed sales agent in California, allowing him to sell properties and conduct business on both coasts. Jonathan’s success in real estate is attributed to his no-nonsense attitude and his out-of-the-box thinking. He consistently lives up to his reputation for getting the job done.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Umar Hameed introduces himself as the host of The No Limits Selling Podcast, focused on helping individuals improve their performance and success.
Mentions a program to remove negative self-talk and transform it into a voice that drives success.
Conversation with Jonathan Tager
Umar welcomes Jonathan Tager, a realtor from Montreal, currently in New York City.
They recall meeting at a coffee shop in Williamsburg, Brooklyn.
Umar brings up Jonathan's background in stand-up comedy and discusses the relation between stand-up and real estate.
Stand-up Comedy and Real Estate
Jonathan highlights the importance of having a sense of humor in real estate.
Emphasizes the need to sell oneself effectively, whether as a comedian or a realtor.
Jonathan shares a personal story of talking a hesitant buyer into purchasing a property during a market downturn.
Five Best Ways to Generate Leads in Real Estate
Newsletters: Jonathan emphasizes the importance of regular newsletters to stay in touch with contacts and provide valuable information.
Social Media: Discusses leveraging social media platforms to connect with a broader audience.
Homebot: Recommends using automated systems like Homebot to provide value to clients by keeping them informed about their property's value and options.
CRM (Customer Relationship Management): Jonathan praises the CRM system provided by Corcoran, his real estate agency, for helping him stay organized and focused on client interactions.
Reaching Out to People: Encourages contacting both familiar and unfamiliar individuals who may be potential buyers, sellers, or renters.
What Brings Joy in Real Estate Work
Jonathan expresses joy in helping clients, specifically mentioning a current positive experience with an inherited property sale.
Highlights the satisfaction of assisting good people in achieving their goals.
Mind Hack for Productivity
Jonathan mentions the 80/20 rule as a critical mindset to prioritize activities that yield results and income.
Advises focusing on the 20% of activities that have the most significant impact.
Umar thanks Jonathan for sharing his insights and wisdom.
Invites listeners to rate the podcast and offers a free mind training course on his website.
What does Jonathan Tager discuss in the podcast?
Jonathan Tager shares his insights and experiences related to real estate, focusing on effective communication, building relationships, and leveraging personalized approaches to connect with clients.
What is the importance of being honest in real estate?
Being honest in real estate is crucial for establishing trust and credibility with clients. It ensures that clients find the right properties for their needs, even if it means not making a sale for the realtor.
How does Jonathan Tager stay in touch with clients?
Jonathan Tager utilizes personalized communication methods, such as newsletters and personalized calls, to stay in touch with clients and maintain strong relationships.
How does Jonathan Tager handle reaching out to unfamiliar people in his real estate career?
Jonathan emphasizes the importance of reaching out to people you don't know and engaging in conversations that go beyond business. Building connections with unfamiliar individuals can lead to new opportunities and meaningful relationships.
What is the value of attending lunches with influential individuals in the industry?
Having lunch or engaging in casual conversations with industry leaders and experts provides valuable education, insights, and opportunities for personal growth.
What is the 80/20 rule in real estate?
The 80/20 rule suggests that real estate professionals should focus on the 20% of activities that generate 80% of the results. It highlights the importance of prioritizing tasks that yield the most significant impact.
What CRM does Jonathan Tager use?
Jonathan Tager uses a CRM called "Close" to manage his real estate business effectively. It automates tasks, reminds him to contact specific individuals, and streamlines his workflow.
How does Jonathan Tager incorporate the concept of helping people into his real estate business?
Jonathan believes that helping people is the most selfish thing to do because it brings joy and fulfillment. It also creates opportunities for business through referrals and positive relationships.
How does Jonathan Tager automate certain aspects of his real estate work?
Jonathan utilizes systems like Homebot, which automates email communication with clients. This system keeps clients consistently engaged and positions Jonathan as their real estate broker.
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