Colleen McKenna on How Companies Increase Sales

Colleen is the Principal at Intero Advisory. Her job is to shake up the digital status quo. Her company helps clients connect the dots, and leverage LinkedIn to further their reach, increase their influence and engage with their current and potential customers/clients.

Colleen and her team have been training, coaching, writing profiles, developing strategic plans, writing content, managing advertising campaigns, and sourcing talent for companies of all sizes throughout the U.S. and Canada. Their job is to make you awesomer.

Podcast Highlights:

• Your profile should be written for your audience, not for your ego
• Don't be shy to delete connections that are no longer your ideal clients
• Don't pitch too early

Contact Colleen:

• Website
• LinkedIn
• Twitter

Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career

Summary

Introduction and Guest Background

The podcast episode from "No Limits Selling" features Colleen McKenna, a LinkedIn expert and the principal of Intero Advisory. Intero Advisory is a company that specializes in LinkedIn branding, sales, and recruiting enablement for individuals and organizations. Colleen has been working with LinkedIn for over 12 years and has witnessed the platform's evolution. She believes LinkedIn is a powerful tool for business professionals.

LinkedIn's Evolution

Colleen discusses the transformation of LinkedIn over the years. Initially, it was a platform for job seekers and recruiters. However, it has now evolved into a content platform where professionals share insights, ideas, and perspectives. This shift has made LinkedIn a more dynamic and engaging platform.

The Importance of LinkedIn

Colleen emphasizes the significance of having a strong LinkedIn profile. It's not just about having a profile; it's about how you use it to engage with others. A well-optimized profile can help professionals establish their brand, connect with others in their industry, and even generate business opportunities.

Advice for LinkedIn Users

Colleen provides valuable advice for LinkedIn users. She encourages listeners to be strategic about their LinkedIn network. This strategy includes being mindful of who they're connected with and the type of content they share. By being intentional with their connections and content, users can maximize the benefits they get from the platform.

The Role of Intero Advisory

Intero Advisory, led by Colleen, assists individuals and organizations in optimizing their LinkedIn presence. They offer a range of services, including training, coaching, and consulting, to help clients leverage LinkedIn effectively. Their goal is to help clients understand the platform and use it to achieve their professional and business objectives.

Closing Thoughts

In her closing remarks, Colleen encourages listeners to be active on LinkedIn. She believes that the platform is an excellent tool for building relationships and sharing expertise. By being active and engaged, users can make the most of what LinkedIn has to offer.