Colleen McKenna on How Companies Increase Sales
Colleen is the Principal at Intero Advisory. Her job is to shake up the digital status quo. Her company helps clients connect the dots, and leverage LinkedIn to further their reach, increase their influence and engage with their current and potential customers/clients.
Colleen and her team have been training, coaching, writing profiles, developing strategic plans, writing content, managing advertising campaigns, and sourcing talent for companies of all sizes throughout the U.S. and Canada. Their job is to make you awesomer.
- Your profile should be written for your audience, not for your ego
- Don't be shy to delete connections that are no longer your ideal clients
- Don't pitch too early
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Introduction and Guest Background
The podcast episode from "No Limits Selling" features Colleen McKenna, a LinkedIn expert and the principal of Intero Advisory. Intero Advisory is a company that specializes in LinkedIn branding, sales, and recruiting enablement for individuals and organizations. Colleen has been working with LinkedIn for over 12 years and has witnessed the platform's evolution. She believes LinkedIn is a powerful tool for business professionals.
Colleen discusses the transformation of LinkedIn over the years. Initially, it was a platform for job seekers and recruiters. However, it has now evolved into a content platform where professionals share insights, ideas, and perspectives. This shift has made LinkedIn a more dynamic and engaging platform.
The Importance of LinkedIn
Colleen emphasizes the significance of having a strong LinkedIn profile. It's not just about having a profile; it's about how you use it to engage with others. A well-optimized profile can help professionals establish their brand, connect with others in their industry, and even generate business opportunities.
Advice for LinkedIn Users
Colleen provides valuable advice for LinkedIn users. She encourages listeners to be strategic about their LinkedIn network. This strategy includes being mindful of who they're connected with and the type of content they share. By being intentional with their connections and content, users can maximize the benefits they get from the platform.
The Role of Intero Advisory
Intero Advisory, led by Colleen, assists individuals and organizations in optimizing their LinkedIn presence. They offer a range of services, including training, coaching, and consulting, to help clients leverage LinkedIn effectively. Their goal is to help clients understand the platform and use it to achieve their professional and business objectives.
In her closing remarks, Colleen encourages listeners to be active on LinkedIn. She believes that the platform is an excellent tool for building relationships and sharing expertise. By being active and engaged, users can make the most of what LinkedIn has to offer.
Questions & Answers
Who is Colleen McKenna?
Colleen McKenna is a LinkedIn expert and the principal of Intero Advisory, a company that specializes in LinkedIn branding, sales, and recruiting enablement for individuals and organizations.
What is Intero Advisory?
Intero Advisory is a company that helps individuals and organizations optimize their LinkedIn presence. They offer a range of services, including training, coaching, and consulting, to help clients leverage LinkedIn effectively.
How has LinkedIn evolved over the years?
LinkedIn has transformed from a platform primarily for job seekers and recruiters to a dynamic content platform. Professionals now use LinkedIn to share insights, ideas, and perspectives, making it a more engaging platform for business networking.
Why is having a strong LinkedIn profile important?
A strong LinkedIn profile is crucial as it helps establish your professional brand, connect with others in your industry, and generate business opportunities. It's not just about having a profile; it's about how you use it to engage with others.
What advice does Colleen McKenna offer for LinkedIn users?
Colleen advises LinkedIn users to be strategic about their network and the content they share. Being mindful of who you're connected with and the type of content you share can help maximize the benefits you get from the platform.
How can being active on LinkedIn benefit professionals?
Being active on LinkedIn is an excellent way to build relationships and share expertise. By engaging with others and sharing valuable content, professionals can enhance their visibility and credibility in their industry.
What services does Intero Advisory offer?
Intero Advisory provides training, coaching, and consulting services to help individuals and organizations optimize their LinkedIn presence. They aim to help clients understand the platform and use it to achieve their professional and business objectives.
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