Ivan Gomez on Building Effective Sales Strategies
On Episode 123 of The No Limits Selling Podcast, we have Ivan Gomez, a senior sales leader with over 20 years of Sales Management and Leadership experience, he has grown Inside Sales teams from the ground up in various world-class companies, from Fortune 1000 companies to small start-up companies from VC to IPO.
He has cultivated top-performing teams with leading technology companies, growing markets, and penetrating new territories in both the United States and abroad. Currently, he is the Global Sr. Director for Sales Development at Tenable Network Security. The Leading Cyber Exposure Company in the World. He leads the global responsibilities from strategy to execution and is focused on implementing, and optimizing Sales Development / Inside Sales teams.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Guest Background
The podcast, titled "Ivan Gomez Podcast - Final," is hosted by Umar Hameed and features guest Ivan Gomez. Ivan is introduced as an expert in improving the performance of salespeople and inside sales teams. The podcast was recorded on January 21, 2021.
Discussion on Name Pronunciation
The podcast begins with a light-hearted discussion about the pronunciation of Ivan's name. Ivan explains that he has become accustomed to the American pronunciation of his name, but the original pronunciation is more prevalent in his current area.
Historical Anecdote: Ivan the Terrible
The conversation then takes an interesting turn as Umar Hameed brings up the story of Ivan the Terrible, a historical figure from Russia. Umar uses this story to draw a parallel to human behavior, setting the stage for the main discussion about sales.
Main Discussion: The Evolution of Cold Calling
The main topic of the podcast is the evolution of cold calling in sales. Umar Hameed asks Ivan Gomez about his thoughts on cold calling, which some believe is a dying art due to the rise of social media and other forms of communication. Ivan Gomez responds by saying that cold calling is not dead, but has evolved. He compares the use of different sales techniques to a carpenter using different tools, suggesting that a variety of methods should be used to achieve sales goals. This forms the crux of the podcast, emphasizing the importance of adapting to changing sales techniques while still valuing traditional methods like cold calling.
In conclusion, the podcast "Ivan Gomez Podcast - Final" hosted by Umar Hameed, provides a deep dive into the evolving world of sales, with a particular focus on the role and relevance of cold calling. The guest, Ivan Gomez, an expert in sales performance enhancement, shares his insights on how cold calling has adapted to the changing sales landscape rather than becoming obsolete. Drawing parallels between a carpenter's varied toolkit and a salesperson's techniques, Gomez emphasizes the importance of utilizing a diverse range of strategies to achieve sales goals.
The podcast underscores the significance of maintaining a healthy sales pipeline and the necessity of evolving with the times while still valuing and employing traditional sales methods.
Questions & Answers
What is the main topic of discussion in this podcast?
The main topic of discussion in the podcast is the evolution of cold calling in the sales industry. Ivan Gomez provides his expert opinion on how cold calling has adapted and evolved in the current sales landscape.
Is cold calling still relevant according to Ivan Gomez?
Yes, according to Ivan Gomez, cold calling is still relevant. He believes that cold calling has not become obsolete but has evolved with changing times. He emphasizes the importance of using a variety of sales techniques, including cold calling, to achieve sales goals.
What analogy does Ivan Gomez use to explain the use of different sales techniques?
Ivan Gomez uses the analogy of a carpenter's toolkit to explain the use of different sales techniques. Just as a carpenter uses a variety of tools to accomplish his tasks, a salesperson should use a diverse range of sales techniques to achieve their goals.
What is the significance of the story of Ivan the Terrible in the podcast?
The story of Ivan the Terrible is used by the host, Umar Hameed, to draw a parallel to human behavior and set the stage for the main discussion about sales. It serves as an interesting anecdote to engage listeners and transition into the main topic of the podcast.
What is Ivan Gomez's advice for maintaining a healthy sales pipeline?
Ivan Gomez advises using a variety of sales techniques effectively to maintain a healthy sales pipeline. He emphasizes the importance of adapting to new techniques while still valuing traditional methods like cold calling.
What are the key takeaways from this podcast?
The key takeaways from the podcast are the importance of evolving with changing sales techniques, the continued relevance of cold calling, and the necessity of maintaining a healthy sales pipeline by using a diverse range of sales strategies.
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