Jon Goldman, CEO, Brand Launcher, How To Become An Exceptional Leader

Jon is a business growth expert, master facilitator, and the business guru’s guru. He was co-owner of a promotional company that ranked #26 out of 24,000 nationally. Since he sold out, he has devoted his time to developing Brand Launcher where he and his team of expert business mentors specialize in helping owners grow their businesses while reducing its dependence on them.

Jon is famous for his Turning Point Program, an intense on-site experience designed to guide high-level entrepreneurs to their next chapter in life and business. Jon’s powerful presentations combine business savvy with deep personal insight, earning top ratings across hundreds of industries.

Check out Jon's latest creation: http://www.GetMyThriveScore.com/

Podcast Highlights:

  • Tell yourself that being a good leader means shifting control and increasing competence in your team. In other words… you need to let go. Task by task.
  • Ask yourself: How can I turn this into a training opportunity? What do they need from me?
  • Rather than solving someone’s problems, ask them for solutions. How would they approach the problem? How might they solve it?
  • Offer suggestions, but, as hard as it may be, do NOT provide all of the answers.



Umar Hameed introduces Jon Goldman, a business coach who assists organizations in improving their leadership and culture to achieve better results. Jon's company, Brand Launcher, focuses on three key areas: the leader, the team, and the systems.

The Importance of Vision

Jon emphasizes the significance of having a clear vision for a business. He notes that many business owners lack a clear vision, which can lead to various issues. A clear vision is a roadmap that guides the business towards its goals.

The Role of the Team

The conversation highlights the importance of having a competent team. According to Jon, a good team is instrumental in helping a business owner realize their vision. The team's role is to execute the strategies that align with the business's vision.

Limited Time Offers (LTOs)

Jon introduces the concept of "LTOs" or Limited Time Offers. These are special offers available for a short duration. He suggests that LTOs can be highly effective in driving business growth and customer engagement.

The Need for Efficient Systems

Jon and Umar discuss the importance of having efficient systems in a business. Good systems streamline operations, making a business run more smoothly and efficiently.

Business Culture

Jon underscores the importance of maintaining a positive business culture. A good culture attracts and retains quality employees, fostering a conducive environment for growth and innovation.

Mastermind Groups

The concept of "Mastermind Groups" is introduced. These are groups of business owners who meet regularly to share ideas and strategies, helping each other improve their businesses.

The Magic of Praxis

Jon discusses his book, "The Magic of Praxis," which focuses on achieving goals through action. He emphasizes the importance of taking action over excessive planning.

Mindset and Accountability

Jon highlights the importance of having a positive mindset and an accountability partner. A positive mindset helps business owners overcome challenges, while an accountability partner ensures they stay committed to their goals.

Fun in Business

The conversation touches on the importance of having fun in business. According to Jon, fun fosters motivation and enjoyment in work, contributing to overall business success.

Business Freedom

Jon and Umar discuss "Business Freedom," the idea of a business running smoothly without the owner's involvement in every detail. This concept promotes efficiency and allows owners to focus on strategic decisions.

Continuous Learning and Improvement

Jon emphasizes the importance of continuous learning and improvement. He believes that business owners should always seek ways to enhance their businesses, staying adaptable in a dynamic business environment.

How to Become An Exceptional Leader

Jon Goldman delves deep into the intricacies of leadership. He shares invaluable insights on what it truly means to be an exceptional leader in today's dynamic world. Drawing from his vast experience, Goldman highlights the importance of adaptability, continuous learning, and the art of effective communication. This episode is a must-listen for anyone aspiring to elevate their leadership skills and make a lasting impact in their field

Business Coaching

The concept of "Business Coaching" is discussed. A business coach can provide valuable insights and guidance to help a business owner improve their operations and strategies.

Work-Life Balance

Jon highlights the importance of maintaining a good work-life balance. He suggests that a balanced lifestyle contributes to a business owner's overall health and happiness.

Business Growth

The conversation concludes with a discussion on "Business Growth." This involves improving products, services, and processes to expand the business. Jon believes that a positive attitude is crucial in overcoming challenges and achieving business success.

Questions & Answers

What is the role of a clear vision in business success?

How does a competent team contribute to business growth?

What are Limited Time Offers (LTOs) and how can they benefit a business?

Why are efficient systems important for a business?

How does a positive business culture impact a business?

What is the concept of 'The Magic of Praxis'?

What are Mastermind Groups and how can they help improve a business?

How can a positive mindset and an accountability partner contribute to business success?

Why is fun important in business?

What is Business Freedom and how does it contribute to business efficiency?

Why is continuous learning and improvement important for businesses?

How can Business Coaching help improve a business?

Why is a good work-life balance important for business owners?

What are the key factors for Business Growth?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


Exceptional Leader, Jon Goldman

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