How to Build a Great Culture in Your Organization

In today’s episode of The No Limits Selling Podcast, we have Kerby Skurat & Cristina Edelstein-Skurat, Real Estate Experts at RE/MAX Results sharing tips on building a great culture in your organization.

Cristina Skurat’s Tip: “Keep in contact with people, keep communicating, if you're consistently keeping in touch, people don't forget you, they trust you because you're dependable.”

The husband and wife team of Kerby & Cristina Real Estate Experts of RE/MAX Results have built a business from the ground up. They have created one of the most premier real estate teams in the Twin Cities. Being recognized consistently as the #1 RE/MAX Results Team in Minnesota. The team has personally served over 4,700 families the past decade and sold over 775 homes in 2021. Their biggest goal is to gain and retain lifetime clients who feel confident in reaching out to our team for all of their real estate needs.

Find Kerby & Cristina Skurat: Website, LinkedIn, Instagram, Facebook

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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How to Build a Great Culture

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Cristina Edelstein-Skurat, Kerby Skurat, and Umar Hameed discuss the essentials of building a great culture in a real estate team. This episode is about the seven essentials of building a great culture in a real estate team. The first essential is to be clear on core values, live them out, celebrate them, and move people out of the company who don't have them or don't live up to them.

To identify core values, you need to think about your key people and what are the common denominators for them. The second essential is to walk your talk and live out what you preach as a team. The third essential is to have fun, celebrate, and enjoy your work. The aim is to help people thrive, and if they are not happy, they can reach out to have a conversation about finding a different company or role. The team's focus is on creating raving fans and recognizing and celebrating people's achievements.

Building a strong culture with these essential elements will lead to a team that enjoys working together and consistently provides excellent service to clients.


The episode begins with the host welcoming Kerby and Cristina, a couple who has faced numerous challenges in her life and has a wealth of wisdom to share. 

Kerby's Background

In this section, Kerby delves into his personal history. He was born and raised in a small town, where he faced a variety of challenges. Despite these obstacles, Kerby persevered and worked hard to achieve his goals. He attributes his success to his determination and resilience.

Cristina's Philosophy on Life and Success

Cristina shares philosophy on life and success, which is rooted in the power of positive thinking. She believes that setting goals and working diligently towards them is crucial. Cristina emphasizes that perseverance and hard work are key to overcoming challenges and achieving success.

Kerby's Advice to Listeners

Kerby offers advice to the listeners, encouraging them to believe in their abilities and to never give up, no matter how difficult the circumstances. She stresses the importance of maintaining a positive mindset and staying focused on one's goals.


Who are Kerby and Cristina?

What is Kerby Cristina's background?

What is Kerby and Cristina's philosophy on life and success?

What advice does Kerby and Cristina offer to listeners?

Where can I find more of Kerby and Cristina's work?

What is the No Limits Selling podcast?

Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓

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If you’re ready to take the next step, book an appointment with me today and begin your journey toward success in the real estate industry.

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


culture, organization, real estate

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