Holly Parker on How to Get Back on the Market
On Episode 118 of The No Limits Selling Podcast, we have Holly Parker, Founder and CEO of the Holly Parker Team, a real estate industry powerhouse with well over $10 billion in sales. In this episode, Holly shares creative ways to unlock real estate success.
New York, NY—-Holly Parker first made her mark as a highly successful realtor. An industry leader with the prestigious Douglas Elliman firm in New York City, she has sold over $8 billion worth of luxury real estate.
Now she has turned her golden touch to writing. In her breakout new book
In “Back on the Market: A Realtor’s Guide to Love and Life,” Parker cleverly shows that real estate is a lot like life…and life is a lot like real estate…” Her theme is looking for, then finding, love, and keeping it—a hard scramble but something to …build… on just like the best real estate. But if she were to do an … addition… she’d tell you the most important thing is to fall in love with yourself and be your own best friend.
After all, Holly would say that there are foundations to both mansions and marriages and that contracts are signed between home buyers and realtors as well as wedded couples. Sometimes those marriage contracts are broken but there’s always the chance ahead of a … new deal.
This book is Holly’s own story told with humor and wit. She was married seven years before she found herself “falling out of contract.” Then divorced …. She …closed… that old deal and found herself “back on the market” … and it was bearish to begin with. But no fear, after many market fluctuations in her search for romance, she met Mr. Right, who is now happily married and the mother of twins.
Parker hilariously describes the perils of life, love, and dating. She classifies some of her old (would-be) beaux in terms only a realtor could use: there were “fixer-uppers,” “forever renters,” and “guys with good bones,” just to name a few. And then, of course, she can apply some of those very same terms to her real estate clients.
Her ultimate theme is “renewal”—either personal or… in real estate. Buying a new house is an American rite of passage, emblematic of “starting over.” Making a house into a home is a personal mission…. One that Holly would say can be …accomplished.
Parker’s pursuit of happiness was also a mission accomplished. And she leaves readers with the message that happiness can be found even in the darkest of times. Like any good realtor, she’ll gladly tell you that the … key … to life is to continue to forge ahead, take the next step, and … close the deal.
Holly is truly the ultimate romantic realtor. The book will be published in December and can be pre-ordered now.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Background
The podcast features Holly Parker, a realtor, author, and inspiring personality. She shares her real estate success journey in the real estate industry, starting right after her college graduation. Her initial experience in relocating executives from London while working for Waterstones booksellers sparked her interest in real estate. Despite the challenges of being young in the industry, she got her license and became a broker.
The Concept of the Book
Holly's book uses the metaphor of dating to explain real estate concepts, making it easier for readers to grasp complex ideas. The book is a result of her 25 years of experience in the industry, where she noticed parallels between dating and real estate success. For instance, questions like "How many people have seen this apartment?" or "Why is it falling out of contract?" reminded her of dating questions like "How long have I been single?" or "How many dates have I been on?".
Building a Team
Holly started her team about eight years ago, anticipating her plans to have children. She discusses the challenges and rewards of achieving real estate success and leading a team in the real estate industry.
Personal Growth and Success
Holly shares her journey of rebuilding her life and business after a challenging period. She emphasizes the importance of dreaming and visualizing what you want in life. She mentions how she dreamt of her farm, apartment in the city, her husband, dog, children, family, and friends, and how she managed to build it all.
The Importance of First Impressions
Drawing parallels between dating and real estate success, Holly highlights the importance of first impressions. She mentions that impressions are made between four and seven seconds, and it's challenging to redo those first impressions. This concept applies to both dating and real estate success.
The Laws of Attraction
Holly discusses the laws of attraction and how they apply to various aspects of life, including selecting a meal, buying a home, or choosing a person to date. She points out that attraction is influenced by multiple factors, including smell, which can deter people even if something looks good.
In the podcast, Holly Parker, a seasoned realtor, and author, shares her unique journey in the real estate industry and how she successfully built her life and business after facing personal challenges. She introduces her book, which ingeniously uses the metaphor of dating to simplify and explain complex real estate concepts. Drawing parallels between dating and real estate success, she emphasizes the importance of first impressions and the laws of attraction.
Holly's story is a testament to the power of dreaming, visualizing, and actively building the life you desire. Her insights provide valuable lessons not only for those in the real estate industry but also for anyone seeking to overcome challenges and achieve their dreams.
Questions & Answers
Who is Holly Parker and what is her background in real estate?
Holly Parker is a renowned realtor and author with a unique journey in the real estate industry. Starting her career right after college, she has accumulated over 25 years of experience in the field. Her initial job of relocating executives sparked her interest in real estate, leading her to become a licensed broker.
What is the concept behind Holly Parker's book?
Holly's book ingeniously uses the metaphor of dating to simplify and explain complex real estate concepts. Drawing from her extensive experience, she noticed parallels between dating and real estate, which inspired her to write her book.
How does Holly Parker emphasize the importance of first impressions in real estate?
Holly highlights the importance of first impressions in both dating and real estate. She points out that impressions are made between four and seven seconds, making it crucial to present properties in the best possible light to potential buyers.
What does Holly Parker say about the laws of attraction in real estate?
Holly discusses the laws of attraction and how they apply to various aspects of life, including real estate. She suggests that multiple factors, including smell, can influence attraction, emphasizing the need for properties to appeal to all senses.
How did Holly Parker rebuild her life and business?
Holly shares her personal journey of rebuilding her life and business after facing personal challenges. She emphasizes the power of dreaming, visualizing, and actively building the life you desire, providing inspiration for those facing similar challenges.
Where can I learn more about Holly Parker and her book?
You can learn more about Holly Parker and order her book on her website, hollyparker.com. Her insights provide valuable lessons for those in the real estate industry and anyone seeking to overcome challenges and achieve their dreams.
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