How To Double Your Business by Focusing on Less

On Episode 119 of The No Limits Selling Podcast, we have David Wood, a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

As well as helping others, David is no stranger to overcoming challenges himself, having survived a full collapse of his paraglider and a fractured spine, witnessing the death of his sister at age seven, anxiety and depression, and a national Gong Show! (

He coaches high-performing business owners to double revenue, and their time off, by focusing on less.

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Introduction and Guest Introduction

The podcast is hosted by Umar Hameed, who welcomes David Wood, the founder of focusceo. The tagline of focusceo, "Double your business by focusing on less," is the central theme of the discussion. David Wood explains his excitement when he found the domain name, which perfectly encapsulates his business philosophy.

The Problem of Shiny Object Syndrome

David Wood discusses the common issue among entrepreneurs, including himself, known as "Shiny Object Syndrome." This term refers to the tendency of entrepreneurs to see multiple options and try to pursue all of them simultaneously. This approach often leads to overwhelm and dilution of efforts.

The Power of Focusing on Less

Wood suggests that focusing on one narrowly defined target market, one problem to solve, one flagship product or service, and one traffic source can be more effective than trying to juggle multiple options in each area. He advises testing different strategies for a short period, choosing the most promising one, and then focusing on it for a longer period, such as a year.

Choosing What to Care About

The challenge lies in deciding what to care about for the next 12 months and what not to care about. This decision-making process is just as important as the execution of the chosen strategy. The difficulty is in resisting the temptation to chase after every new opportunity or "shiny object" that comes along.

The Impact of Constant Change on Organizations

Umar Hameed mentions Vistage, a peer advisory organization, and discusses how CEOs often come back from their meetings with new ideas that they want to implement immediately, which can be exhausting for their organizations. He agrees with Wood that it takes strength and willpower to stick with one idea, especially during challenging times, to reap the rewards.


In this podcast, David Wood, the founder of focusceo, discusses the concept of "Shiny Object Syndrome" prevalent among entrepreneurs, which leads to a lack of focus and diluted efforts. He advocates for a more streamlined approach, suggesting that focusing on a single target market, problem, flagship product or service, and traffic source can yield better results. The challenge lies in deciding what to prioritize and what to set aside for a given period, such as a year. This decision-making process is crucial and requires constant vigilance to resist the temptation of chasing new opportunities.

Umar Hameed, the host, adds that constant changes in organizational direction can be exhausting and agrees with Wood that it takes strength and willpower to stick with one idea, particularly during challenging times, to reap the rewards.

Questions & Answers

What is the main topic of the David Wood Podcast?

What is "Shiny Object Syndrome"?

How can focusing on less help in business growth?

What is the importance of choosing what to care about in business?

What is the impact of constant changes in organizational direction?

Who is David Wood and what is focusceo?

Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓

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If you’re ready to take the next step, book an appointment with me today and begin your journey toward success in the real estate industry.

About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


business, life coaching, performance coach

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