Bob Perkins on The Power of Taking Mental Breaks

On Episode 169 of The No Limits Selling Podcast, we have Bob Perkins. With over 30 years of executive leadership experience, Bob is a nationally-recognized Inside Sales innovator who is determined to take our profession to the next level of professionalism and performance. In this episode, Bob shares with us why taking mental breaks is so important and powerful for us. 

Back in 2008, Bob formed a vision for the future state of Inside Sales, and from that, the AA-ISP was born. Having grown into a global community for like-minded Inside Sales professionals, the AA-ISP is our industry's leading resource for advancing sales reps, leaders, and organizations.

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Introduction and Overview

The podcast begins with an introduction of Bob Perkins, the founder of the American Association of Inside Sales Professionals (AA-ISP). The host, Umar Hameed, discusses the evolution of inside sales and how it has moved from being an unsung hero to the forefront of sales operations.

Performance and Potential of Sales Teams

The conversation moves on to the performance of sales teams, specifically the A, B, and C players. Bob agrees with Umar's assessment that while A players are high performers, there are B players with the potential to step into the A column. Bob emphasizes that it's hard to manufacture high performance and much of it depends on an individual's desire and commitment to improvement.

The Role of Culture and Leadership

Bob highlights the importance of culture and leadership in driving high performance. He believes that the best sales reps need empowerment and high expectations and that a culture of high expectations can lead to better performance without the need for micromanagement. He also suggests that B players can improve by modeling the behavior of A players.

The Impact of Underperformance

When asked about the potential sales left on the table due to underperformance, Bob estimates that nearly 50% of sales reps don't achieve 100% of their annual quota. This suggests that there is significant room for improvement and potential sales that could be captured with better performance.

Leadership by Example

Bob shares some personal anecdotes to illustrate the concept of leadership by example. He talks about his own experience as a manager making cold calls and how this was appreciated by his team. He also shares a story about his brother, a West Point graduate, who led by example during military maneuvers.

The Importance of Taking Breaks

Toward the end of the podcast, Bob discusses the importance of taking breaks to maintain productivity and avoid burnout. He suggests going outside, getting some sun, and taking walks as ways to take mental breaks during the day.


In this podcast, Bob Perkins, the founder of the American Association of Inside Sales Professionals, discusses the evolution and future of inside sales. He emphasizes the importance of individual commitment to improvement and the role of leadership in fostering a culture of high expectations and empowerment. Perkins shares personal anecdotes to illustrate the concept of leadership by example and highlights the importance of taking mental breaks to maintain productivity.

Despite the challenges, he estimates that nearly 50% of sales reps don't achieve 100% of their annual quota, indicating a significant potential for improvement and untapped sales. The podcast concludes with Perkins encouraging inside sales professionals to take pride in their profession and continue striving for excellence.

Questions & Answers

Who is Bob Perkins?

What is the role of individual commitment in sales performance?

How can leadership foster a culture of high expectations in sales teams?

What is leadership by example in the context of sales?

Why is taking mental breaks important for sales professionals?

What percentage of sales reps don't achieve 100% of their annual quota according to Bob Perkins?

How can inside sales professionals take pride in their profession?

Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. βœ…βœ…βœ…He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


inside sales, mental breaks, sales technology

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