The Future of Marketing by Peter Reitano
Peter Reitano is an agency side marketing veteran with 10 years in the industry. He built and sold Spark Marketing, teaches digital marketing at Bitmaker Labs, mentors at Futurpreneur and regularly speaks at conferences and industry panels around the world. Now CEO of Abacus, a company specializing in Facebook Advertising.
- Double down on your success
- Make a plan and don’t stick with it
- Don’t drink your own kool-aid
- Develop a killer sales process and stick with it
- Relationships build strong sales
The document is a transcript of an interview conducted by Umar Hameed with Peter Reitano, the CEO of Abacus, a performance marketing agency. Peter has over a decade of experience in the marketing industry and has worked with renowned brands such as GE, Adidas, and Reebok.
Peter Reitano's Journey in Marketing
Peter Reitano shares his journey in the marketing industry, starting from traditional marketing and transitioning into digital marketing. He discusses his experiences with startups and the circumstances that led him to establish his own agency. His journey is marked by continuous learning and adaptation, reflecting the dynamic nature of the marketing industry.
The Importance of Mindset
The conversation delves into the significance of mindset in achieving success. Peter emphasizes the necessity of a growth mindset in the rapidly evolving digital marketing industry. He suggests that being open to learning and adapting is crucial for staying relevant and effective in the field.
The Future of Marketing
Peter provides insights into the future of marketing. He predicts a shift towards a more data-driven approach, with a strong focus on performance and results. This shift is expected to revolutionize the way marketing strategies are developed and implemented.
Role of Technology in Marketing
The interview also explores the role of technology in marketing. While acknowledging the importance of technology, Peter argues that it's the strategy and creativity that truly drive success in marketing. He suggests that technology should serve as a tool to enhance, not replace, these fundamental aspects of marketing.
Advice for Aspiring Entrepreneurs
Towards the end of the interview, Peter offers advice for individuals looking to start their own business. He underscores the importance of assembling a competent team and having a clear vision. These elements, according to Peter, are key to establishing and running a successful business.
Questions & Answers
Who is Peter Reitano and what is his role in the marketing industry?
Peter Reitano is the CEO of Abacus, a performance marketing agency. With over a decade of experience in the marketing industry, he has worked with top-tier brands such as GE, Adidas, and Reebok. His expertise spans traditional and digital marketing.
What is Peter Reitano's journey in the marketing industry?
Peter Reitano started his career in traditional marketing before transitioning into digital marketing. His journey includes experiences with startups and eventually led him to establish his own agency, Abacus.
What is the importance of mindset according to Peter Reitano?
Peter Reitano emphasizes the significance of a growth mindset in the digital marketing industry. He believes that being open to learning and adapting is crucial for success in this rapidly evolving field.
What does Peter Reitano predict about the future of marketing?
Peter Reitano predicts a shift towards a more data-driven approach in the marketing industry. He believes that future marketing strategies will focus more on performance and results.
What is the role of technology in marketing according to Peter Reitano?
While acknowledging the importance of technology, Peter Reitano suggests that strategy and creativity are the true drivers of success in marketing. He views technology as a tool that enhances these fundamental aspects.
What advice does Peter Reitano offer for aspiring entrepreneurs?
Peter Reitano advises aspiring entrepreneurs to focus on assembling a competent team and having a clear vision. He believes these elements are key to establishing and running a successful business.
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