4 Ways to Unlock Success in Sales and Leadership

On Episode 208 of The No Limits Selling Podcast, we have Ashley Garrison, Director, of Sales Development and Operations at Baker Hill. Ashley Garrison is the Director of Sales Operations and Sales Development for Baker Hill. Founded in 1984 by a dynamic husband and wife team, Baker Hill’s ultimate goal is to “make lending easy” for banks, credit unions, and their customers. In this episode, Ashley shares with us 4 ways to unlock success in sales and leadership. 

The Baker Hill NextGen® platform allows financial institutions to originate commercial, small business, and consumer loans and manage risk on a single platform. Using the latest technology, Baker Hill helps banks and credit unions address regulatory and competitive pressures while delivering the very best digital customer experience. 

Throughout Ashley’s time at Baker Hill, she has streamlined sales operations, grown sales development revenue by 300%, and empowered new organizational talent. Throughout her career at Osram Sylvania, Standard Locknut, and now Baker Hill, Ashley has always been a self-proclaimed “sales nerd,” diving into new technology to support innovation and drive efficiency. As a daughter of career educators, she would tell you her greatest accomplishment is when one of her employees is promoted and finds a path to leadership thanks to her guidance. While she wears multiple hats at Baker Hill, Ashley’s most important and treasured role is being “mom” to her two daughters, Lilly and Gwen.

Contact Ashley:

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Ashley Garrison begins the podcast by discussing her role at Baker Hill. As the Director of Sales Development and Operations, she oversees the sales development team and is responsible for the company's sales operations. She explains the intricacies of her role and the various responsibilities it entails, including managing the sales team, strategizing sales operations, and ensuring the overall growth and success in sales and leadership of the company.

Importance of Teamwork and Success in Sales and Leadership

Ashley then delves into the importance of having a strong team and the role of a leader in fostering a positive and productive environment. She emphasizes that a leader's role is not just to lead but to inspire, motivate, and support their team. She believes that a successful team is built on trust, communication, and mutual respect. She also discusses the importance of a leader's ability to adapt and make decisions that benefit the team and the company.

Sales Philosophy

The conversation then shifts to the topic of sales. Ashley emphasizes the importance of understanding the customer's needs and building relationships. She believes that success in sales and leadership are not just about selling a product or service or being approachable, but about providing a solution to a problem. She discusses the importance of empathy in sales and how understanding the customer's perspective can lead to more successful sales strategies.

Personal Growth

Ashley then talks about personal growth. She shares her belief in the importance of continuous learning and self-improvement. She discusses her journey of personal growth and how it has helped her in her career. She emphasizes the importance of being open to new experiences and learning from failures.

Advice for Aspiring Leaders

Toward the end of the podcast, Ashley advises those aspiring to be leaders. She emphasizes the importance of empathy, understanding, and communication in achieving success in sales and leadership. She advises future leaders to be adaptable, open to change, and willing to learn from their mistakes. She also stresses the importance of being a good listener and understanding the needs and concerns of the team.

Achieve Success in Sales and Leadership in Future

In this insightful podcast, Ashley Garrison, the Director of Sales Development and Operations at Baker Hill, shares her experiences and insights on leadership, sales, and personal growth. She emphasizes the importance of understanding and meeting customer needs in sales, viewing success in sales and leadership not just as a transaction but as a solution to a problem. As a leader, she underscores the necessity of fostering a positive and productive environment, built on trust, communication, and mutual respect. Personal growth, according to Ashley, is a continuous journey of learning and self-improvement, and she encourages aspiring leaders to be empathetic, adaptable, and open to change.

Looking ahead, she envisions a future of sales and leadership that prioritizes relationship-building and a deep understanding of customer needs. Her insights provide valuable guidance for anyone looking to excel in sales, leadership, or their growth journey.

Questions & Answers

What is Ashley Garrison's role at Baker Hill?

What does Ashley Garrison believe about leadership?

What is Ashley Garrison's sales philosophy?

What does Ashley Garrison say about personal growth?

What advice does Ashley Garrison give to aspiring leaders?

What does Ashley Garrison predict about the future of sales and leadership?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. βœ…βœ…βœ…He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


leadership advice, personal growth, sales leadership

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