Project Heaven on Earth; How did Martin Rutte Create a Better World

On Episode 143 of The No Limits Selling Podcast, we have Martin Rutte, an international speaker and management consultant.  As President of Livelihood, a management consulting firm with offices in New Mexico, USA, and Prince Edward Island, Canada, he explores the deeper meaning of work and its contribution to society.

Martin has helped many organizations position themselves for the future: The World Bank, Sony Pictures Entertainment, Southern California Edison, Virgin Records, Esso Petroleum and London Life Insurance. 

He was the first Canadian to address the Corporate Leadership & Ethics Forum of The Harvard Business School, returning for four consecutive years. 

Martin is co-founder and past Chair of the Board of the Centre for Spirituality and the Workplace, Sobey School of Business, Saint Mary’s University, Halifax, Canada.  

He is a co-author of The New York Times business bestseller, Chicken Soup for the Soul at Work, with over one million copies sold. 

His newest book, available on Amazon, is: Project Heaven on Earth:  The 3 simple questions that will help you change the world … easily explores the deep yearning for the kind of world you want and the simple, easy, concrete steps you can take to make that happen.  Martin calls that discovering what Heaven on Earth is for you and activating a simple plan to begin making it real.  

Contact Martin:

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Introduction and Background of Martin Rutte

The podcast begins with Umar Hameed introducing Martin Rutte, a co-author of the New York Times bestseller "Chicken Soup for the Soul at Work" and the founder of Project Heaven on Earth. Rutte's work is centered around the idea of creating a world that works for everyone, a concept he refers to as "Heaven on Earth."

The Journey to Project Heaven on Earth

Martin Rutte shares his journey and the genesis of Project Heaven on Earth. He talks about his experiences and the insights that led him to start this global movement. Rutte emphasizes the importance of envisioning a better world and taking concrete steps to make it a reality.

The Concept of Heaven on Earth

Rutte delves into the concept of Heaven on Earth, explaining that it is not about creating a utopia, but rather about making the world a better place in ways that each person finds meaningful. He believes that everyone has a role to play in this process and that change can start with individual actions.

Three Key Questions

Rutte presents three key questions that he believes can guide people in creating their own Heaven on Earth. These questions are designed to help individuals reflect on their values, their vision for the world, and the steps they can take to contribute to this vision.

The Importance of Inner Work

In the conversation, Rutte underscores the importance of inner work and personal transformation in achieving Heaven on Earth. He suggests that by changing our inner world, we can change our outer world. This involves personal growth, self-awareness, and a commitment to positive change.

The Role of Businesses and Organizations

Rutte also discusses the role of businesses and organizations in creating a better world. He believes that businesses have a significant influence and can use this to drive positive change. This includes creating ethical and sustainable practices, fostering a positive work culture, and contributing to the community.

The Power of Storytelling

The podcast highlights the power of storytelling and sharing personal experiences. Rutte shares stories of people who have been influenced by the Project Heaven on Earth and how they have made changes in their lives and communities. These stories serve as inspiration and proof that creating a better world is possible.


The podcast features a profound conversation with Martin Rutte, co-author of "Chicken Soup for the Soul at Work" and founder of Project Heaven on Earth. Rutte shares his vision of creating a world that works for everyone, a concept he refers to as "Heaven on Earth." He discusses his journey, the genesis of his project, and the three guiding questions that can help individuals contribute to this vision. Emphasizing the importance of inner work and personal transformation, Rutte also highlights the significant role businesses and organizations can play in driving positive change.

The power of storytelling is underscored, with Rutte sharing inspiring stories of individuals who have made impactful changes in their lives and communities through the project. The podcast concludes with Rutte inviting listeners to join the movement and contribute to the creation of a better world.

Questions & Answers

Who is Martin Rutte and what is his vision?

What is the concept of Heaven on Earth according to Martin Rutte?

What are the three key questions Martin Rutte suggests for creating our own Heaven on Earth?

Why does Martin Rutte emphasize the importance of inner work and personal transformation?

What role do businesses and organizations play in creating Heaven on Earth?

How does storytelling contribute to the Project Heaven on Earth?

What impact has Project Heaven on Earth made so far?

How can I join the Project Heaven on Earth?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


Business Ethics, Heaven on Earth, Positive Change, Project Heaven

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