Karen Harms, Top Producing Real Estate Agent
On Episode 29 of The No Limits Selling Podcast, we have Karen Harms, Realtor at KGM Group of Cummings & Co Realtors. Karen is a full-time REALTOR, who knows the current market conditions, trends, neighborhoods, and is knowledgeable in all aspects of the real estate industry. Karen takes pride in understanding each individual person's needs and concerns. For Karen, this is not just a job, but a rewarding career of gaining clients and friends for a lifetime!
With over 13 years in Business Leadership, Karen is enthusiastic about her devotion to the importance of a person’s largest purchase of their life, she makes each client feel as though they are her only client.
- The formula for success - Success = Drive + Passion
- To succeed in real estate you must master Cold Marketing
- Always add value this is how you build a great business
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Background
The podcast features Karen Harms, a realtor with three years of experience, who shares her journey from starting from scratch to making a significant impact in the real estate industry. Before becoming a realtor, Karen had a career in Human Resources (HR), where she worked her way up from entry-level recruiting in the financial industry to HR director, managing both union and non-union employees in various sectors. However, after being laid off multiple times, she began to question her passion for HR and corporate life. She started her own consulting career in organizational development, but after a falling out with a business partner, she decided to transition away from the corporate world.
Transition to Real Estate
The turning point for Karen came during the process of selling her house. She was frustrated with the poor service she received from her realtor, who was not responsive or helpful. This experience motivated her to get her real estate license and strive to provide a better service than she had received. Her philosophy was simple: if her realtor could do it, she could do it better.
First Year in Real Estate
In her first year as a realtor, Karen completed about 20-24 transactions, which is significantly higher than the average of seven to ten transactions for new agents. She attributes her success to her proactive approach to cold marketing and her drive to seek out opportunities.
Second Year and Beyond
In her second year, Karen increased her transactions to approximately 34, with about 70% of her business coming from cold marketing. She is on track to close around $10 million in sales in her third year, although she believes she could potentially reach $12 to $14 million.
Approach to Client Service
Karen emphasizes the importance of treating all clients equally, regardless of the value of their property. She has sold properties ranging from $27,000 to $2.7 million and prides herself on treating every client the same way. She believes in being authentic and caring, and she is committed to helping her clients find the right home for them.
In conclusion, Karen Harms' journey from a career in Human Resources to becoming a successful realtor is a testament to her resilience, determination, and commitment to superior customer service. Despite facing multiple layoffs in her previous career, she found her true passion in real estate, driven by a desire to provide a better service than she had received. Her proactive approach to cold marketing and her dedication to treating all clients equally, regardless of the value of their property, have been key to her success. In just three years, she has significantly exceeded the average number of transactions for new agents and is on track to close around $10 million in sales. Her story serves as an inspiring example of how passion, drive, and a customer-centric approach can lead to significant achievements in a new industry.
Questions & Answers
Who is Karen Harms?
Karen Harms is a successful realtor with a unique background in Human Resources. She transitioned into real estate after a series of layoffs and has since made a significant impact in the industry, exceeding average transaction numbers for new agents.
What was Karen's career before becoming a realtor?
Before becoming a realtor, Karen had a 15-year career in Human Resources. She worked her way up from entry-level recruiting in the financial industry to an HR director role, managing both union and non-union employees across various sectors.
What motivated Karen to transition into real estate?
Karen's transition into real estate was sparked by her dissatisfaction with the service she received from her realtor when selling her house. This experience motivated her to get her real estate license and strive to provide a better service than she had received.
How successful was Karen in her first year as a realtor?
In her first year as a realtor, Karen completed about 20-24 transactions, significantly higher than the average of seven to ten transactions for new agents. Her proactive approach to cold marketing and her drive to seek out opportunities contributed to her success.
How does Karen approach client service in real estate?
Karen emphasizes the importance of treating all clients equally, regardless of the value of their property. She believes in being authentic, caring, and committed to helping her clients find the right home for them. Her customer-centric approach has been a key factor in her success.
What is Karen's projected sales volume for her third year in real estate?
Karen is on track to close around $10 million in sales in her third year, although she believes she could potentially reach $12 to $14 million. Her continued success is a testament to her determination, proactive approach, and commitment to excellent customer service.
What can we learn from Karen Harms' journey in real estate?
Karen's journey in real estate demonstrates the power of resilience, determination, and a customer-centric approach. Despite facing challenges in her previous career, she was able to transition into a new industry and achieve significant success. Her story serves as an inspiring example for anyone considering a career change or entering the real estate industry.
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