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How to Use Video Communication for Business Success

On Episode 84 of The No Limits Selling Podcast, we have Ethan Beute, Chief Evangelist at BombBomb, co-author of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan has collected and shared video success stories in a variety of formats for a decade. He’s even sent 10,000 videos himself. In this episode, Ethan shares how to use video communication for business success.

Before joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing.

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Summary

Introduction and Background

The podcast begins with an introduction of Ethan Beute, the Chief Evangelist at BombBomb, a company that helps businesses use video to communicate more effectively. Ethan discusses his journey with BombBomb, including the growth of the community and the philosophy of the company. He also mentions the book he co-authored, "Rehumanize Your Business", which provides practical advice on how businesses can use video communication to improve their customer relationships.

The Importance of Personal Connection in Business

Ethan emphasizes the importance of personal connection in business. He suggests that businesses often overlook this aspect, focusing too much on the technical side of things. He believes that businesses need to create personal, human connections with their customers to differentiate themselves and build rapport.

The Power of Video Communication

Ethan discusses the concept of "video communication" and how it can help businesses create a more personal connection with their customers. He suggests that video communication is more effective than traditional forms of communication because it allows for non-verbal cues, such as facial expressions and body language. He also talks about how video can be used to manage emotion and tone, both on the negative and positive side.

Challenges of Implementing Video Communication

The document also includes a discussion about the challenges of implementing video communication in business. Ethan suggests that the main challenge is not the technology itself, but getting people to change their habits and embrace this new form of communication.

Tips for Using Video Communication

Towards the end of the document, Ethan shares some tips on how businesses can start using video communication. He suggests starting small, practicing regularly, and being authentic. He also talks about how video can be used to retain and expand business relationships, manage expectations, and communicate more clearly.

Conclusion

In the podcast, Ethan Beute, the Chief Evangelist at BombBomb, emphasizes the importance of personal connections in business and the role of video communication in fostering these relationships. He discusses how video communication, with its ability to convey non-verbal cues, can create a more personal and effective connection with customers. Despite the challenges in changing habits and embracing this new form of communication, Ethan suggests starting small, practicing regularly, and being authentic. He also highlights the use of video in managing expectations, retaining and expanding business relationships, and communicating more clearly. 

The podcast concludes with the assertion that video communication is becoming more mainstream and companies like BombBomb are facilitating this transition, making people more comfortable with this medium.

Questions & Answers

What is the importance of personal connections in business?

How can video communication improve business relationships?

What are the challenges in implementing video communication?

How can businesses use video to retain and expand relationships?

What tips does Ethan Beute provide for using video communication?

How is video communication evolving in the business landscape?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. βœ…βœ…βœ…He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


Tags

Business Relationships, Personal Connection, sales


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