2023 Guide: Culture Creation, Mindset and Growth Strategies by Amy Kushner
On Episode 32 of The No Limits Selling Podcast, we have Amy Kushner, the Director of Business Development for Berkshire Hathaway HomeServices Homesale in Maryland. Amy Kushner talks about culture creation, mindset, and growth strategies.
Her focus is to help realtors improve their performance. As Director of Business Development, she recruits high-performing teams and agents to join the Berkshire Hathaway HomeServices Homesale Realty family.
Berkshire Hathaway HomeServices Homesale Realty is the leading real estate company serving the Baltimore, Maryland metropolitan area and South Central and Southeastern PA.
Today, Homesale Realty has more than 28 offices and over 1,100 real estate professionals. According to REALTrends, Homesale Realty is the #28th most successful Realtor in the country in the combined delivery of home services: real estate sales, mortgage closings, title closings, and home warranty sales.
- Success is on the other side of fear
- We all have blind spots, find yours because it is costing you a bundle
- Leaders are self-aware
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Background
The podcast begins with an introduction of Amy Kushner, the Director of Business Development for Berkshire Hathaway Homesale in Maryland. Amy has been in the real estate business for over 13 years and is tasked with improving the performance of her team at Berkshire Hathaway. She talks about Mindset and Growth Strategies,
The Shoe Sales man Story
Amy shares an interesting story about a shoe salesman sent to an island by his company. The first salesman sees that no one on the island is wearing shoes and sends a message back to headquarters asking to be taken off the island as he sees no opportunity.
A replacement salesman is sent, who, upon seeing the same situation, sends a message back to headquarters asking for a shipment of shoes as he sees a huge opportunity. The story emphasizes the importance of mindset and growth and perspective in business.
The Role of a Realtor
Amy discusses her first deal as a realtor, which was a small house in Glen Burnie. She enjoyed the process, despite it being a complicated transaction, and developed a great relationship with the agent on the other side.
Amy mentions that she enjoys the people aspect of the real estate business and the opportunity it provides for unlimited growth, both personal and income-wise.
Business Skills and Tools
Amy discusses the importance of conquering mindset and limiting factors in business. She mentions the five parts of real estate: lead generating, follow-up, writing offers, attending appointments, and script practice and roleplay.
She emphasizes the importance of developing skills in these areas to increase conversion rates. Amy also mentions the importance of focusing on the top 20% of activities that fuel 80% of the business.
Culture Creation, Mindset, and Growth Strategies
Amy stresses the importance of knowing the culture creation you want to create in your business. She believes that a strong culture attracts talent and people who connect with it. Amy is passionate about creating an environment that fosters growth and opportunity.
Personal and Professional Growth
Amy talks about the importance of having people around her who hold her accountable for facing her fears, expanding her thoughts, and increasing her awareness. She has several coaches who help her in different aspects of her professional and personal career to ensure she is constantly growing and creating opportunities for her agents.
In conclusion, the podcast with Amy Kushner, the Director of Business Development for Berkshire Hathaway Homesale, provides valuable insights into the real estate business and the importance of mindset mastery, perspective, and culture in achieving success.
Amy shares her experiences and strategies, emphasizing the significance of focusing on the top 20% of activities that drive 80% of the business, and the need to develop skills in these areas to increase conversion rates. She highlights the importance of growth strategies, mindset mastery and culture creation.
The podcast encapsulates Amy's belief in the power of knowing one's space, passion, and unique contributions, asserting that success lies not in outdoing the competition, but in excelling in one's own sphere and understanding its importance.
Questions & Answers
Who is Amy Kushner and what is her role in the real estate industry?
What is the 'Shoe Salesman' story shared by Amy Kushner in the podcast?
What are the key skills needed in the real estate business according to Amy Kushner?
How does Amy Kushner view the role of culture in a business?
What is Amy Kushner's approach to personal and growth strategies, mindset and culture?
What is the key takeaway from the podcast with Amy Kushner?
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