4 Ways to Increase Revenue with Video Messaging
On Episode 205 of The No Limits Selling Podcast, we have Darin Dawson, the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset themselves. Darin leads all sales, marketing, customer success, and product development at BombBomb, a fast-growing, Colorado-based software company. In this episode, Darin shares with us 4 impactful ways to increase revenue with video messaging.
He’s on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard, and understood. That’s why he co-founded BombBomb.
EXPERT TALKING POINTS:
- Going up-market from B2C to B2B, from VSB and SMB to Mid-Market and Enterprise
- All things real estate and prop tech
- Customer Experience and its impact on customer lifetime value
- Discovering and refining ideal customer fit
- Growing from $0 to $20M in annual recurring revenue … and beyond
- The role of a clear mission and core values in building a team, company, and community
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Background of Darin Dawson
The podcast begins with host Umar Hameed introducing Darin Dawson, the co-founder, and president of BombBomb, a video email marketing platform. Dawson shares his journey of starting BombBomb, detailing the initial struggles they faced in finding a product-market fit. He explains how they eventually discovered that their product was not just about video, but more about fostering human connection. He shares with us impactful ways to increase revenue with video messaging.
The Importance of Human Connection in Business
Dawson emphasizes the significance of face-to-face communication in business and how video can serve as a powerful tool to replicate this in the digital world. He argues that the ability to see people's faces and hear their voices adds a personal touch to communication which, in turn, is one of the ways to increase revenue and leads to stronger relationships and better business outcomes.
A key theme of the podcast is the concept of rehumanizing communication. Dawson discusses how the rise of technology has, in many ways, dehumanized us by reducing personal interaction. However, he suggests that we can use the same technology to rehumanize our communication. He believes that video communication, in particular, can help bring back the personal element that's often missing in traditional digital communication and one of the ways to increase revenue in business.
Darin Dawson's Belief System
Hameed asks Dawson about his belief system and how it has influenced his journey. Dawson shares his strong belief in the power of human connection. He explains how this belief has not only shaped the direction of BombBomb but also helped him build better relationships in his personal and professional life.
Tips for Effective Video Communication
Toward the end of the podcast, Dawson provides some practical tips on how to use video effectively in communication. He suggests being authentic, showing empathy, and being present at the moment. He also suggests that one of the ways to increase revenue in your business is the importance of practice in improving one's video communication skills.
In this insightful podcast, Darin Dawson, co-founder and president of BombBomb, discusses the pivotal role of human connection in business and the power of video in enhancing this connection. He shares his journey of starting BombBomb, highlighting the initial challenges and the realization that their product was more about human connection than just video. Dawson emphasizes that one of the ways to increase revenue is to rehumanize communication in the digital age, advocating for the use of video to bring back the personal touch often missing in traditional digital communication.
He also shares his belief system, centered around the power of human connection, which has shaped his personal and professional life. Towards the end, Dawson provides practical tips for effective video communication, encouraging authenticity, empathy, and practice. The podcast serves as a testament to the transformative power of video in fostering stronger, more personal connections in business.
Questions & Answers
Who is Darin Dawson?
Darin Dawson is the co-founder and president of BombBomb, a leading video email marketing platform. He is a strong advocate for human connection in business and believes in the power of video to enhance this connection.
What is BombBomb?
BombBomb is a video email marketing platform that aims to rehumanize digital communication. It allows users to send personalized video messages via email, helping to foster stronger relationships and better business outcomes.
What does Darin Dawson mean by "rehumanizing communication"?
Darin Dawson believes that technology has dehumanized us by reducing personal interaction. By "rehumanizing communication," he refers to the use of technology, specifically video, to bring back the personal touch that's often missing in traditional digital communication.
How can video enhance human connection in business?
According to Darin Dawson, video allows for face-to-face communication in the digital world. Seeing people's faces and hearing their voices adds a personal touch to communication, leading to stronger relationships and better business outcomes.
What are some tips for effective video communication?
Darin Dawson suggests being authentic, showing empathy, and being present in the moment when communicating via video. He also emphasizes the importance of practice in improving one's video communication skills.
How has Darin Dawson's belief in human connection influenced his journey?
Darin Dawson's belief in the power of human connection has shaped the direction of BombBomb and helped him build better relationships in his personal and professional life. He believes that human connection can lead to better business outcomes.
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