How to Master the Art of 'Smarketing' in 4 Steps
On Episode 159 of The No Limits Selling Podcast, we have Kyle Jepson, Principal Marketing Evangelist. Kyle teaches free online courses at HubSpot Academy. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. His videos have garnered a combined 2.2 million views in the past 12 months alone. He is a husband, father, and aspiring paperback novelist. In this episode, Kyle shares with us how to master the art of smarketing in 4 steps.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
Interested In Our Real Estate Coaching Services? Explore Our Website: Link
Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood: Link
Find us on Social Media:
Like what do you listen to? Subscribe to our podcast!
Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career Schedule A 15 min Call with Umar
The podcast begins with an introduction of Kyle Jepson, a HubSpot Academy Professor. He is responsible for creating and delivering education on HubSpot's sales software. The host, Umar Hameed, welcomes Kyle and they discuss the shift to remote work due to the pandemic.
Sales in the Digital Age
Kyle discusses the ongoing digital transformation in sales. He mentions that while many companies have been resistant to this change, citing industry-specific reasons, the pandemic has forced everyone to adapt. The use of digital tools like email and video conferencing has skyrocketed, and companies are learning to operate in this new environment.
The Importance of Preparation and Confidence
Kyle shares a personal anecdote about a time when he was nervous before a job interview. A co-worker advised him to remember a time when he had succeeded, which helped him to feel more confident. He suggests that salespeople could benefit from a similar strategy, keeping a record of positive feedback and successful interactions to boost their confidence before sales calls.
The Role of Empathy in Sales
Kyle emphasizes the importance of empathy in sales. He suggests that salespeople should research their prospects and understand their needs before engaging with them. This approach, he believes, can lead to more successful sales interactions.
The Art of Smarketing
The podcast also touches on the art of smarketing, a combination of sales and marketing. Kyle discusses how sales and marketing teams can work together to achieve common goals, and how technology, including CRM systems and sales software, can facilitate this collaboration.
The Importance of Continuous Learning
Kyle stresses the importance of continuous learning and development in sales. He believes that salespeople should always be looking to improve their skills and adapt to new trends and technologies.
In the podcast, Kyle Jepson, a HubSpot Academy Professor, discusses the evolving landscape of sales in the digital age. He emphasizes the importance of preparation, confidence, and empathy in sales interactions, suggesting that salespeople should thoroughly research their prospects and recall past successes to boost their confidence. He also introduces the art of smarketing, a synergy of sales and marketing, and highlights the role of technology in facilitating this collaboration.
The podcast underscores the necessity for continuous learning and adaptation in sales, particularly in response to the digital transformation accelerated by the pandemic. In conclusion, the podcast presents a comprehensive view of modern sales strategies, the art of smarketing, empathy, preparation, technological adaptation, and continuous learning as key components for success in the digital sales environment.
Questions & Answers
Who is Kyle Jepson and what does he do?
Kyle Jepson is a HubSpot Academy Professor responsible for creating and delivering education on HubSpot's sales software. His expertise lies in the intersection of sales and technology, particularly in the digital age.
What is the impact of the pandemic on sales?
The pandemic has accelerated the digital transformation in sales. Companies have been forced to adapt and leverage digital tools like email and video conferencing to reach their customers. This shift has highlighted the importance of being flexible and ready to embrace new technologies in sales.
How can salespeople boost their confidence before sales calls?
Confidence is key in sales. One effective strategy is to recall past successes before a sales call. Keeping a record of positive feedback and successful interactions can help boost confidence and improve performance. Remembering these successes can help salespeople approach their calls with a positive mindset.
What is 'Smarketing' and how does it impact sales?
'Smarketing' is a combination of sales and marketing. It emphasizes the importance of these two teams working together to achieve common goals. In the digital age, collaboration between sales and marketing is facilitated by technology, including CRM systems and sales software. This synergy can lead to more effective strategies and better results.
How can continuous learning benefit salespeople?
The sales landscape is constantly evolving, especially with the ongoing digital transformation. Continuous learning allows salespeople to stay updated with new trends and technologies, improve their skills, and adapt their strategies accordingly. This commitment to learning and development can lead to better sales performance.
What are the key takeaways from the Kyle Jepson podcast?
The podcast with Kyle Jepson provides valuable insights into modern sales strategies. It emphasizes the importance of preparation, confidence, empathy, and continuous learning in sales. It also highlights the need for salespeople to adapt to the digital age and leverage technology to improve their sales processes.
Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓
If you’re ready to take the next step, book an appointment with me today and begin your journey toward success in the real estate industry.