Best Marketing Ideas for Realtors to Get More Listings

On Episode 356 of The No Limits Selling Podcast, we have Louis Belisario, Jan Crowley, and Jon Goodell. 

Lou is a licensed Associate Real Estate Broker. Throughout his over 12 years in the business, Lou Belisario has stood atop the real estate ranks thanks to equal parts hard work and innate skill.

Coming from a real estate family, Lou knew early on the profession was his destiny. He pursued his license while still in college and earned his Associate Broker designation just three years later. He was named 'Rookie of the Year' and has remained a top producer ever since. More than a broker, Lou excels in sales management and has overseen and mentored dozens of agents. He has personally closed hundreds of transactions totaling a quarter-billion dollars, and he's assisted with hundreds more.

A dedicated leader, clients rave about Lou's responsiveness, transparency, and fierce negotiation skills. Born and raised in Marine Park, he's a proud Brooklynite through and through. He's honored to be part of Brooklyn's evolution, and he's a home in every single neighborhood in the borough.

Lou holds a bachelor's degree in communications from St. Francis College. Today, he resides in Belle Harbor with his wife and their pit bull Luca. In their free time, the couple loves the beach, sports, great food, and enjoying the life they've built together.

Jan Crowley is a solo agent, located just outside of DC. She's technically in Maryland. She has been selling for 10 years. She mostly does veterans and buyers, but she coaches agents as well.

Then we have Jon Goodell. The leader and builder of companies. Background in behavioral science with a focus on learning and motivation. He specializes in Performance Improvement and Leadership Development habits that create long-term success. He has a strong aptitude for logistical and organizational effectiveness as well as communication and interpersonal skills. Jon possesses years of experience in sales marketing and management.

Find Louis Belisario: Website
Find Jan Crowley: Website, LinkedIn
Find Jon Goodell: Website, LinkedIn

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Summary

Speaker Introductions

• Jon Goodell: With 20 years in the industry, Jon focuses on Manhattan real estate and is the CEO of Bohemian Realty Group.
• Louis Belisario: Operating mainly in Brooklyn and parts of Queens, Louis has almost 20 years of experience and leads the Belisario Cruz Rain Team.
• Jan Crowley: A solo agent located just outside of DC, Jan has 10 years of experience, focusing on veterans and buyers.

Key Marketing Strategies

1. Mindset for Acquiring Clients: Jon emphasized the importance of creative thinking in approaching client acquisition, recommending networking and the use of referral systems.

2. "Don’t Be a Secret Agent" Strategy: Louis advocated for proactive marketing strategies like working with expired listings and canvassing neighborhoods, alongside networking and follow-up.

3. Education-Based Approach: Jan focuses on educating people about the home-buying process through social media and building a strong referral network.

4. Open Houses as Opportunities: The panelists discussed using open houses effectively, suggesting an attitude of helpfulness and leveraging them to connect with potential clients.

5. Knowing Your Client: Emphasizing the importance of understanding client needs and using data intelligently to cater to them, especially in listing appointments.

6. Investment in Self and Business: Louis highlighted the necessity for agents to invest in themselves and their business rather than solely relying on broker support.

7. Routine and Discipline: The importance of a disciplined approach to daily activities and maintaining a full calendar with real estate-related activities was stressed.

8. Leveraging Strengths and Teamwork: Jon talked about focusing on strengths and collaborating with others to cover weaknesses.

9. Learning from Experienced Agents: Louis and Jan stressed the value of learning from seasoned agents and not being afraid to ask for advice.

10. Setting and Pursuing Goals: The panelists emphasized setting clear goals and adjusting strategies as needed to achieve them.

Takeaways and Conclusions

The discussion concluded with panelists sharing their takeaways, including the importance of not reinventing the wheel, learning from successful people, and focusing on the client. They agreed on the value of continuous learning, networking, and adapting to the ever-evolving real estate landscape.