Mark Rosewell, District Manager Smyth Jewelers
On Episode 69 of The No Limits Selling Podcast, we have Mark Rosewell, District Manager at Smyth Jewelers. Experienced District Manager with a demonstrated history of working in the retail industry. Skilled in Negotiation, Operations Management, Analytical Skills, Coaching, and Sales. Strong sales professional with an RJ focused in Gemology from American Gem Society.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Background
The podcast begins with the host, Umar Hameed, introducing Mark Rosewell, a manager at a jewelry store. Mark shares his journey from being a welder and roofer in Texas to working in a jewelry store. He recalls how he decided to apply for jobs at jewelry stores to escape the harsh Texas summers. He was hired at the third jewelry store he applied to and started his career in sales.
The Smyth Jewelers Experience
Mark describes the unique experience at Smyth Jewelers, comparing it to a theatre troupe rather than a retail store. The store aims to match the customer with the right associate, offering a personalized experience. They take time to get to know their customers and offer a warm welcome, including offering beverages and freshly baked cookies. The store also takes note of important occasions in their customers' lives, further enhancing the personalized experience.
The Importance of Listening and Relationship Selling
Mark emphasizes the importance of listening in sales. He believes that understanding what customers want or need and helping them achieve that is the key to successful selling. He also highlights the importance of relationship selling, where sales associates take a genuine interest in their customers' lives.
The Smyth Jewelers Culture
The culture at Smyth Jewelers is one of trust and dedication. Mark explains that they take time to select the right people to work at the store, ensuring that they are a good fit for the culture. They prioritize recognition, advancement, money, and quality of life, with quality of life becoming increasingly important. Mark believes that it would be hypocritical to help customers celebrate their important occasions without recognizing the importance of these occasions in their employees' lives.
The Future of the Jewelry Business
Looking to the future, Mark acknowledges that the retail industry is changing dramatically. He believes that brick-and-mortar retailers will need to offer compelling experiences to survive. He also mentions the convenience factor of online shopping and how it is changing the retail landscape.
In this insightful podcast, Mark Rosewell, District Manager at Smyth Jewelers, shares his unique journey from being a welder and roofer to a successful career in the jewelry industry. He emphasizes the importance of creating a personalized customer experience, akin to a theatre troupe, where each customer is matched with the right associate. Rosewell underscores the significance of listening and relationship selling, where understanding customers' needs and taking a genuine interest in their lives is paramount. He also provides a glimpse into the culture at Smyth Jewelers, which is built on trust, dedication, recognition, and quality of life.
Looking ahead, he acknowledges the changing landscape of the retail industry, with the rise of online shopping and the need for brick-and-mortar stores to offer compelling experiences. Rosewell's insights offer valuable lessons on the importance of customer-centric approaches, relationship selling, and fostering a strong company culture in the retail industry.
Questions & Answers
Who is Mark Rosewell and what is his role at Smyth Jewelers?
Mark Rosewell is the District Manager at Smyth Jewelers. He has an interesting journey, transitioning from a career as a welder and roofer to a successful role in the jewelry industry.
What makes the customer experience unique at Smyth Jewelers?
Smyth Jewelers offers a personalized customer experience that is compared to a theatre troupe. They match each customer with the right associate, take time to understand their needs, and celebrate important occasions in their lives.
How important is listening in sales according to Mark Rosewell?
Mark Rosewell emphasizes the critical role of listening in sales. He believes that understanding customers' needs and helping them achieve their goals is the key to successful selling.
What is relationship selling and how is it implemented at Smyth Jewelers?
Relationship selling involves taking a genuine interest in customers' lives. At Smyth Jewelers, sales associates build strong relationships with customers, which enhances the overall shopping experience.
Can you describe the culture at Smyth Jewelers?
The culture at Smyth Jewelers is built on trust, dedication, recognition, and quality of life. They prioritize selecting the right people who fit into this culture and can deliver a personalized and memorable experience to customers.
What does Mark Rosewell think about the future of the jewelry business?
Mark acknowledges that the retail industry, including the jewelry business, is undergoing significant changes. He believes that brick-and-mortar retailers will need to offer compelling experiences to compete with the convenience of online shopping.
What are the key takeaways from Mark Rosewell's podcast?
The podcast offers valuable insights into the importance of personalized customer service, relationship selling, and a strong company culture. It also highlights the need for traditional retailers to adapt to the changing landscape of the retail industry.
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