James Weiskerger, CEO at Next Step Realty MD
On Episode 24 of The No Limits Selling Podcast, we have James Weiskerger, the CEO at Next Step Realty (@NextStepMD) a Baltimore based company that is improving the real estate experience for buyers and sellers. Our agents are passionate about delivering exceptional service from beginning to end. Our firm provides a myriad of services to ensure our clients obtain their dreams. From sales and investments, mortgage rates, new developments and title insurance, we have experts in every field to guide you skillfully from beginning to the end of your real estate journey.
- A leaders job is to help his or her team grow
- Nothing beats hard work
- Select your team wisely, one bad apple can kill the culture
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Background
The podcast begins with an introduction of James Weiskerger, a real estate broker who owns Next Step Realty. He has created a subdivision of Next Step Realty called W Home Group, which is composed of top realtors in the area. The group was formed with the intention of creating a team filled with smart, savvy agents who share the same passion for growing the business. Next Step Realty has been in operation for about six years, and the team has been in business for almost eight months. They are expected to end the year as one of the top 10 real estate groups in Maryland.
Choosing the Right Team
James Weiskerger emphasizes the importance of identifying traits in people that cannot be trained, such as work ethic. He can usually tell quickly who the good realtors are based on their interaction and customer service. Most of his team were realtors who either were in the business or were people he brought from other sales backgrounds into the real estate business.
The Real Estate Landscape
The podcast discusses the changing landscape of real estate, with consumers now having more power due to the same search tools that realtors have. James Weiskerger notes that their search tools allow them to look up non-MLS listed homes, which is data that consumers can't get. As the online platform continues to grow, most of their attention for marketing is spent online because that's where the buyers are shopping.
Maintaining Uniqueness and Integrity
James Weiskerger discusses the importance of maintaining uniqueness and integrity in their business. He notes that while other realtors may do one-off events, his team is consistent in their marketing and customer engagement efforts. He believes that any marketing piece needs to be consistent and given a fair amount of time to evaluate its effectiveness.
James Weiskerger pays most attention to the revenue created by their agents. This number reflects not only how well the agents are doing, but also how well the company itself is doing.
In this podcast, James Weiskerger, a successful real estate broker and owner of Next Step Realty, shares his insights and strategies for success in the real estate industry. He emphasizes the importance of building a team with untrainable traits like work ethic, and the need for consistency in marketing and customer engagement efforts. He also discusses the changing landscape of real estate, where consumers are empowered with the same search tools as realtors, necessitating a shift in marketing focus to online platforms. James Weiskerger's key metric for success is the revenue generated by his agents, which he believes reflects the overall health of the company. His insights provide valuable lessons for anyone looking to succeed in the real estate business or any industry where customer engagement and consistent marketing are key.
Questions & Answers
Who is James Weiskerger?
James Weiskerger is a successful real estate broker and the owner of Next Step Realty. He has created a subdivision of Next Step Realty called W Home Group, which is composed of top realtors in the area.
What is the focus of W Home Group?
W Home Group, a subdivision of Next Step Realty, is focused on creating a team of smart, savvy real estate agents who share the same passion for growing the business and providing exceptional service to their clients.
How does James Weiskerger choose his team members?
James Weiskerger emphasizes the importance of identifying untrainable traits in people, such as work ethic. He believes in the value of customer service and interaction, and most of his team members are either experienced realtors or individuals he has brought from other sales backgrounds into the real estate business.
How has the real estate landscape changed according to James Weiskerger?
James Weiskerger notes that the real estate landscape has changed significantly with consumers now having access to the same search tools as realtors. This shift has given consumers more power and has led to a greater focus on online marketing strategies.
What is the importance of consistency in marketing according to James Weiskerger?
James Weiskerger believes that consistency is key in any marketing strategy. Whether it's customer engagement efforts or marketing events, he emphasizes the need for regular and consistent efforts to effectively evaluate their impact and success.
What is the key metric for success in James Weiskerger's company?
The key metric for success in Next Step Realty, according to James Weiskerger, is the revenue generated by their agents. He believes this number reflects not only how well the agents are doing, but also how well the company itself is performing.
What are some key takeaways from James Weiskerger's podcast?
The podcast provides valuable insights into the real estate industry, emphasizing the importance of building a team with strong work ethic, the need for consistency in marketing and customer engagement, and the changing landscape of real estate with the rise of online platforms. It also highlights the importance of tracking key metrics, such as agent-generated revenue, to gauge company performance.
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