How to Close Better Deals Using Authenticity

On Episode 249 of The No Limits Selling Podcast, we have Joanne Pullin, ICON Agent at EXP Realty of Canada Inc. at eXp Realty. Born and raised in Corner Brook, Newfoundland, Joanne moved to Nova Scotia in her twenties after pursuing her education in community development. In today's episode, Joanna shares with us how to close better deals in business using authenticity.

After starting and operating her local businesses for decades, she pursued a new education in real estate. Since starting her career as a real estate agent, she has achieved many successes from ranking in the top 20% of Halifax realtors, receiving outstanding reviews, and meeting new friends and colleagues along the way.

Joanne is known for her personable attitude and dedication. With her years of experience between contracting, and business management, and being a Nova Scotian herself, you are sure to receive outstanding service whether you are looking to buy or list!

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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The podcast episode from No Limits Selling features Joanne Pullin, a renowned business coach and mentor known for her unique approach to business coaching. In this episode she discusses how authenticity helps you close better deals. This approach combines strategic planning, leadership development, and personal growth.

Joanne Pullin's Journey into Business Coaching

Joanne shares her journey into business coaching, starting from her early career in the corporate world. Despite her success, she felt unfulfilled and decided to venture into her own business. Despite facing numerous challenges, her determination and passion for helping others led her to become a successful business coach.

The Importance of Vision and Mission in Business

Joanne emphasizes the importance of having a clear vision and mission for a business. She believes that these elements can guide a business through challenges and spur its growth. She also underscores the significance of having a strong team and fostering a positive company culture.

Strategies for Business Success

Joanne shares her strategies for helping businesses succeed. One of her key strategies is assisting business owners in identifying their strengths and weaknesses. She then works with them to develop a plan to leverage their strengths and address their weaknesses. Additionally, she helps businesses devise effective marketing strategies and enhance their customer service.

The Role of Personal Growth and Self-Improvement

Joanne discusses the importance of personal growth and self-improvement. She believes that business owners need to continually learn and grow to succeed. She encourages business owners to read books, attend seminars, and seek out mentors to help them grow both personally and professionally.

Recommended Resources

The podcast concludes with Joanne sharing some of her favorite resources for business owners. She recommends "The E-Myth Revisited" by Michael Gerber and "Good to Great" by Jim Collins. She also suggests the TED Talks website as a valuable resource for learning and inspiration.


The podcast provides valuable insights and advice for business owners and entrepreneurs. Joanne's experiences and strategies offer a wealth of knowledge for anyone looking to start or grow a business.


Who is Joanne Pullin?

What is Joanne Pullin's background?

What does Joanne Pullin emphasize in business?

What strategies does Joanne Pullin share for business success?

What is Joanne Pullin's view on personal growth and self-improvement?

What resources does Joanne Pullin recommend for business owners?

Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓

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If you’re ready to take the next step, book an appointment with me today and begin your journey toward success in the real estate industry.

About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


authenticity, business, close better deals

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