How To Hit Your Sales Target

On Episode 225 of The No Limits Selling Podcast, we have Sean Leonard, CEO, and Co-Founder ActiveDEMAND. Sean has more than twenty-five years of experience launching, owning, operating, and growing businesses. Sean leverages his experience in building high-performance global sales teams, results-focused marketing teams, and advanced sales and marketing process automation systems to help companies build and scale rapidly.

In this episode, Sean shares with us tips on how to hit your sales target.

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[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Introduction and Background of Sean Leonard

The document begins with an introduction of Sean Leonard, the CEO, and Co-Founder of ActiveDEMAND. He is portrayed as a tech-savvy marketing automation expert. Sean's journey into the tech industry is discussed, where he shares his experiences and the challenges he faced along the way.

Importance of Marketing Automation

Sean discusses the significance of marketing automation in the growth of businesses. He clarifies that marketing automation is not just about sending emails, but it's about understanding customer behavior and using that information to his your sales target.

Role of Data in Marketing

The conversation then shifts to the role of data in marketing. Sean emphasizes that data should be used to make informed decisions and not just for the sake of having data. He believes in the power of data-driven marketing and the insights it can provide.

Effective Use of Marketing Automation Tools

Sean shares some insights on how to effectively use marketing automation tools. He suggests that businesses should start small and gradually expand their use of these tools as they become more comfortable with them. This approach allows you to fully utilize the capabilities of these tools without becoming overwhelmed and successfully hit your sales target.

Advice for Implementing Marketing Automation

Toward the end of the conversation, Sean provides some advice for businesses looking to implement marketing automation. He stresses the importance of having a clear strategy and understanding your customers before diving into automation. This customized approach is authentic and helps you hit your sales target more authentically and strategically. This approach ensures that the automation tools are used effectively and provide the maximum benefit to the business.


In this podcast, Sean Leonard, a seasoned expert in marketing automation, shares his journey in the tech industry and the challenges he faced in co-founding ActiveDEMAND. He emphasizes the importance of marketing automation in business growth, stating that it goes beyond just sending emails—it's about understanding customer behavior to create personalized experiences. Sean underscores the critical role of data in marketing, advocating for its use in making informed decisions. He provides insights on effectively using marketing automation tools to hit your sales target, advising businesses to start small and gradually expand their use.

Finally, he offers advice for businesses looking to implement marketing automation, stressing the need for a clear strategy and a deep understanding of customers. This podcast provides valuable insights into the power of marketing automation and data-driven decision-making in business growth.

Questions & Answers

Who is Sean Leonard, the CEO and Co-Founder of ActiveDEMAND?

What is ActiveDEMAND?

What was Sean Leonard's journey to becoming the CEO of ActiveDEMAND?

What marketing strategies does Sean Leonard recommend?

What does Sean Leonard predict for the future of marketing?

What advice does Sean Leonard offer to entrepreneurs?

How can ActiveDEMAND's marketing automation platform benefit my business?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


business, marketing, sales target

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