From Fear Into Excellence with Professor Joël Le Bon, Ph.D.

On Episode 71 of The No Limits Selling Podcast, we have Joël Le Bon, Ph.D., a Marketing & Sales Professor at the Johns Hopkins University Carey Business School and the Co-Founder & Executive Director of The Science of Digital Business Development initiative and program. Before becoming a professor, he was a Strategic Account Manager for XEROX Corporation and had sales and sales management roles in the media industry where he won several all-time sales awards.

As a professor, he has earned 24 international research, teaching awards and distinctions, and is the first sales educator to have received all the teaching awards from the major academic marketing associations. He is the author of two books on key account management and technology, and competitive intelligence and the sales force.

He holds a BA in Management Science, an MSc in Marketing and Strategy, and a Ph.D. in Marketing from Paris Dauphine University was a Postdoctoral Scholar at PennState University Institute for the Study of Business Markets and is an alumnus of the Kellogg ITP program of Northwestern University. He has worked and lived in Europe, Asia, and the United States, and was born on the island of Mauritius (Indian Ocean). 

Contact Joël:

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The podcast begins with the host, Umar Hameed, introducing Joël Le Bon, a Marketing & Sales Professor at the Johns Hopkins University Carey Business School. Le Bon emphasizes the importance of sales in conjunction with marketing, stating that marketing is only effective when you can sell what you have.

Facing Fear and Embracing Freedom

A significant part of the discussion revolves around the concept of fear and freedom. Le Bon shares his experience of skydiving, which serves as a metaphor for facing fear and embracing freedom. He describes the contract interview before the skydive as scary, where the potential dangers, including death, are explicitly stated. This moment is described as a realization of one's freedom to live or die.

The Power of Mindset

Le Bon and Hameed discuss the power of mindset and how it can influence one's actions and outcomes. They talk about creating a mental movie of how a job should be done and stepping into that movie to program one's neurology. Le Bon shares his experience of feeling unstoppable when he defended his Ph.D., a moment he relived during the podcast to harness that powerful emotion.

The Importance of Walking the Talk

Hameed introduces the idea of moral imperative by asking Le Bon how his children would feel if he didn't walk his talk. This question leads to a shift in Le Bon's demeanor, as he acknowledges the importance of living the life he advises his children to live. This part of the discussion underscores the importance of authenticity and integrity.


In this podcast, Professor Joël Le Bon, a Marketing & Sales Professor at the Johns Hopkins University Carey Business School, engages in a profound discussion about facing fears, embracing freedom, and the power of mindset. Drawing from his personal experience of skydiving, Le Bon illustrates the importance of confronting fear and the realization of one's freedom to live or die. The conversation delves into the concept of creating a mental movie to program one's neurology for success, with Le Bon recalling the unstoppable feeling he had when defending his Ph.D.

The podcast concludes on a powerful note about the importance of authenticity and integrity, emphasizing the need to 'walk the talk,' especially in the context of the example we set for our children. The host, Umar Hameed, ends the session by inviting listeners to explore more tools and insights from the world of Neuro-Linguistic Programming on his website.

Questions & Answers

Who is Professor Joël Le Bon?

What does Professor Joël Le Bon say about the relationship between marketing and sales?

How does Professor Joël Le Bon describe the experience of skydiving?

What is the 'mental movie' concept discussed in the podcast with Professor Joël Le Bon?

What does Professor Joël Le Bon mean by 'walking the talk'?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


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