How to Coach Your Clients to Build Stronger Relationships

On Episode 139 of The No Limits Selling Podcast, we have Fredrik Sandvall, a serial entrepreneur with a global reach. He likes to help others and this manifests in many different ways through the podcast, videos, consulting, investing, and teaching. 

This never-ending learning from working with others has accelerated his experience while helping others solve problems and find opportunities. The scope of problems has ranged from peacekeeping, preventing crime to supporting start-ups and even FT500 companies in different capacities. He is very action-oriented and is often in motion. He likes to do and help others to do. 

Contact Fredrik:

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Introduction and Background

The podcast begins with the host, Umar Hameed, introducing Fredrik Sandvall, a dealmaker, investor, and entrepreneur. Fredrik expresses his excitement to share ideas with Umar and the listeners.

Fredrik's Journey

Fredrik shares his journey from working in a program to improving his value and eventually coaching the most senior strategic deal team in the world. He emphasizes the importance of building trust and reputation over time to achieve goals.

Coaching on a Billion Dollar Deal

Fredrik discusses his experience coaching on a billion-dollar deal. He explains the importance of having multiple touchpoints within a company, including the user, decision-maker, financial decision-maker, and procurement team. He describes the process as having a "shadow organization" where they were matching people on multiple levels across the organization to get buy-in and position the company ahead of competitors.

Importance of Relationships

A recurring theme in the conversation is the importance of building and maintaining relationships. Fredrik emphasizes the need for honesty in these relationships. He suggests profiling the other party in advance to understand how to communicate with them better and find mutual touchpoints.

The Power of Questions

The podcast highlights the power of questions in changing brain chemistry. Umar asks Fredrik about personal experiences, such as holding his son for the first time, to demonstrate this power.


In this podcast, Fredrik Sandvall, a renowned dealmaker, investor, and entrepreneur, shares his journey and insights with host Umar Hameed. Sandoval emphasizes the importance of building trust, reputation, and relationships in business, drawing from his experience coaching a billion-dollar deal. He discusses the strategy of having multiple touchpoints within a company and the concept of a "shadow organization" to secure buy-in and position a company ahead of its competitors. The conversation also highlights the transformative power of questions in changing brain chemistry and influencing personal experiences. The podcast serves as a valuable resource for understanding the dynamics of high-stakes business deals and the critical role of relationships and effective communication in achieving success.

Questions & Answers

Who is Fredrik Sandvall and what can I learn from his podcast?

What is the 'shadow organization' concept Fredrik Sandvall talks about in his podcast?

How does Fredrik Sandvall emphasize the importance of relationships in business?

What does Fredrik Sandvall's podcast teach about the power of questions?

What are the key takeaways from Fredrik Sandvall's podcast?

Don’t miss this opportunity to transform your real estate career with one-on-one coaching. As an experienced real estate coach, I, Umar Hameed, am dedicated to helping you unlock your full potential and achieve your real estate goals. To learn more about who am I and my clients ↓

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If you’re ready to take the next step, book an appointment with me today and begin your journey toward success in the real estate industry.

About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


business coaching, investing skills, relatinship building

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