Top Tips on Building a Strong Sales Mindset

On Episode 349 of The No Limits Selling Podcast, we have Simon Bedros. He is a CEO and an author. He's a highly accomplished consultant specializing in strategic sales and marketing.  

As the founder of Simon Bedros Consulting Group, he has gained recognition as a trusted advisor to clients who aspire to be the go-to names in their industries. His comprehensive suite of services spans from nuanced sales techniques to monetization strategies, all aimed at fundamentally transforming businesses.

As the Co-Founder and CEO of AI Sales Coach, he's dedicated to transforming the landscape of sales performance by leveraging real-time, AI-driven insights. 

Find Simon Bedros: LinkedInWebsite, Facebook,

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Background and Book Creation

Simon Bedros discussed his frustration with existing sales literature and his motivation to create a simple, effective three-step sales process. His book originally targeted experienced salespeople but evolved into a comprehensive guide for all skill levels.

Importance of Mindset in Sales

Emphasizing mindset, Simon highlighted the need to shift from selling to serving, encouraging a focus on helping clients rather than just selling products. Techniques like visualization and quizzes are important tools he recommends for success.

Communication in Sales

In the digital age, Simon stressed the importance of active listening and effective communication. He suggested using techniques similar to Neuro-Linguistic Programming (NLP) for building better client connections.

Improving Listening Skills

To enhance listening skills, Simon advised on "echoing," where salespeople use the client's language and phrases, adding empathetic statements to show understanding and attention.

Crafting an Effective Sales Pitch

Simon outlined four components of a compelling sales pitch: customization, addressing client pain points, presenting a unique value proposition, and conciseness.

Understanding Personality Types

He discussed the significance of identifying client personality types (analytical, driver, amiable, expressive) to tailor the sales approach effectively.

Three-Step Sales Process

Simon described his three-step sales process: Setting the stage with preparation and agenda, qualifying and gathering information, and the closing, which involves recapping and making a leading statement.

Handling Objections

He emphasized the importance of preempting objections by thoroughly understanding client needs and crafting pitches that address these needs.

Storytelling in Sales

Simon advocated using storytelling, incorporating a relatable hero, presenting a problem, offering a solution, and ending with a call to action.

AI and Sales

He discussed integrating AI into sales training, using platforms that analyze sales calls and provide improvement suggestions based on his book's teachings.

Key to Better Closing: Empathy

Simon emphasized the importance of empathy in understanding and resonating with clients to effectively close sales.

Common Sales Mistakes

The most common mistake, according to Simon, is making assumptions about client needs without thorough questioning.

Persuasive vs. Aggressive Sales

Distinguishing between being persuasive and aggressive, Simon advocated for a focus on genuinely helping clients rather than pushing for a sale.


Simon Bedros concluded by offering a special promo code for his sales platform, emphasizing the reward for podcast listeners and inviting them to connect with him on LinkedIn for further guidance.

Questions & Answers

What is the Simon Bedros Podcast about?

Who is Simon Bedros?

What unique insights does Simon Bedros offer about sales?

Can beginners in sales benefit from Simon Bedros' advice?

What are the key components of an effective sales pitch according to Simon Bedros?

How does Simon Bedros suggest handling objections in sales?

What is Simon Bedros' three-step sales process?

What does Simon Bedros say about storytelling in sales?

How does Simon Bedros view the role of empathy in sales?

 What common sales mistakes does Simon Bedros highlight?

What is Simon Bedros' stance on persuasive vs. aggressive sales tactics?

How can listeners connect with Simon Bedros for more sales advice?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


communication, sales mindset, sales process

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