How to Build a Lead Generation Machine by William Wang

On Episode 214 of The No Limits Selling Podcast, we have William Wang, B2B Growth Marketing at Growth Labz | Data Driven Copywriter | Speaker | Investor.

Are you depending on word of mouth, referrals, and your network to grow your business?

While we’re big fans of leads from these channels, the problem is that they can be up and down, and don’t generate leads consistently.

This makes it harder to predictably and consistently grow your revenue and your business.

That’s where we come in…

We help B2B businesses build a pipeline of qualified leads and turn those leads into high-value clients.

HOW WE DO IT

We’re not a "typical" marketing agency that tries to run your Facebook Ads for $2,500 a month and then pats ourselves on the back for increasing your “likes” or “getting your brand out there”.

We measure our results in leads, clients, and REVENUE - and for our clients we GUARANTEE results. After all, marketing should be a strategic INVESTMENT and not a gamble.

To get those results, we:

• Get you in front of your “ideal” leads (and get their attention)
• Create the right messaging and positioning to help you stand out and position your product/service as the ONLY choice for them and
• Implement systems and processes to turn as many of those leads into long-term, high value clients as possible

We’ve helped:

• An IT company gets noticed by 90% of its “dream 100” leads and get responses from 60% of them
• A B2B financial services company book meeting with CEOs from listed companies, generate new clients within 30 days, and build a multi-million dollar pipeline (in less than 60 days)
• A publication increases their monthly sales by over 30% in 90 days and increase its average client value from $3,500 to over $12,000

Contact William:

• Website
• LinkedIn
• Facebook

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Summary

Introduction

The podcast features William Wang, a B2B Growth Marketer at Growth Labz. The discussion revolves around the challenges businesses face when depending on word of mouth, referrals, and networking for growth. While these channels can be effective, they often lack consistency, making it difficult to predict and sustain business growth.

Building a Lead Generation Machine

William Wang and his team at Growth Labz aim to solve this problem by helping B2B businesses build a pipeline of qualified leads and convert these leads into high-value clients. Unlike typical marketing agencies that focus on increasing social media likes or brand visibility, Growth Labz measures its success in terms of leads, clients, and revenue. They guarantee results for their clients, viewing marketing as a strategic investment rather than a gamble.

Strategies for Success

The strategies employed by Growth Labz to achieve success are multifaceted and targeted. First, they concentrate on targeting ideal leads, focusing their efforts on attracting the attention of businesses that perfectly match their clients' profiles. Second, they work on creating effective messaging. They develop unique messaging and positioning strategies designed to make their client's products or services stand out in the market. Finally, they implement robust systems and processes. These are designed to convert as many leads as possible into long-term, high-value clients. By establishing and following these systems, they ensure a consistent approach to lead conversion, which ultimately leads to sustained business growth for their clients.

Success Stories

One of the success stories highlighted is that of an IT company. This company managed to capture the attention of 90% of their "dream 100" leads, and impressively, received responses from 60% of them. Another example is a B2B financial services company. This company was able to secure meetings with CEOs from listed companies, generate new clients within just 30 days, and build a multi-million dollar pipeline in less than 60 days, showcasing the effectiveness of Growth Labz's strategies. Lastly, a publication also benefited from their approach. This publication saw a significant increase in its monthly sales by over 30% in 90 days and managed to raise its average client value from $3,500 to over $12,000. These examples underscore the transformative impact of Growth Labz's targeted and systematic approach to lead generation and conversion.

Conclusion

The podcast featuring William Wang from Growth Labz provides valuable insights into the strategies for building a successful lead-generation machine. By focusing on targeting ideal leads, creating effective messaging, and implementing robust systems and processes, Growth Labz has helped various businesses, including an IT company, a B2B financial services company, and a publication, achieve remarkable success. These businesses have seen significant improvements in lead generation, client conversion, and revenue growth. 

This success underscores the effectiveness of Growth Labz's approach, which views marketing as a strategic investment rather than a gamble, and measures success in terms of tangible results like leads, clients, and revenue. The podcast serves as a testament to the transformative power of strategic, data-driven marketing in driving business growth.