I just stepped out of a sales meeting and I wanted to share the ideas that we generated in that meeting. I was visiting a client and the CEO was really upset. The level of sales his company’s getting is nowhere close to where they should be, at least what he thinks the potential is.
So the question is: what’s the problem?
His first thought was, it’s got to be the sales people. Do I have the right salespeople? I think they may not be the right people, at least some of them. That may very well be where the problem is, but there’s other places to look as well.
Do you have the right management team, the right sales managers in place that are going to guide your sales people to achieve sales success? Are the managers doing all they need to help the sales people and get the resources they need to get the job done?
You might also want to take a look at the sales strategy. Do you have the right sales strategy in place that allows you to out-think the competition and get the job done?
From that strategy, do you have the right sales process in place? Because if you don’t have the right process, you could be sabotaging a lot of sales. When sales aren’t going right, you need to take a look at four areas:
1. Could be the sales people.
2. It could be the sales managers.
3. It could be the sales strategy.
4. It could be the process itself.
In subsequent videos, we’re going to take a look at each one of those areas more closely. Hope you enjoyed this. Don’t forget to catch the rest of the series!
To check out the rest of this awesome series, click below:
Build a Strong Sales Organization – Part2
Build a Strong Sales Organization – Part3
Build a Strong Sales Organization – Part4
Build a Strong Sales Organization – Part5
Build a Strong Sales Organization – Part6