Top 10 Negotiation Skills for Every Realtor

On Episode 337 of The No Limits Selling Podcast, we have Mario Armani. Mario has a very different approach to real estate. He won’t call you a hundred times or pressure you into buying or selling. He’ll provide all the facts, come up with a game plan & allow you to decide what’s best! In this episode, Mario will share top 10 negotiation skills for every realtor. 

As a sales representative, it is imperative to be knowledgeable in many areas of real estate such as homes, condos, neighborhood patterns, marketing, negotiating, lead generation, legalities, pricing strategies, staging, social media, photography/video, administration, etc. These are a lot of attributes that clients do not realize that agents need to have. This is what separates his services from the rest of the field! Be very careful when choosing an agent as they are helping you make a decision that can have a really big impact on your future.

Don’t focus on how much commission you are paying them however look at their credentials, experience, negotiating capabilities, and whether they will be able to bring you top dollar!

Whether you’re buying or selling, Mario's proven system & process ensures a seamless experience. His goal is for people to enjoy their experience rather than stress themselves out! With the support of his team, Mario will take care of it all…from arranging photography/video to staging (if needed) all the way to arranging your Mortgage, Inspection, and lawyer. His team is at your service!

One of his favorite things about Real Estate is that it’s always evolving! You’re always dealing with people of different ethnicities, changing neighborhoods, and different market factors. Making sure he's on top of these changes is the key to my success and the benefit for our clients when entering and strategizing a purchase or sale within this competitive real estate market.

Starting his day & having to work in this business has never been a “job”; more of a passion! Thus, it definitely changes the way you work in business and the experiences your clients have.

Find Mario Armani: LinkedIn, Instagram

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Summary

Client Availability and the Importance of Adaptability in Building Negotiation Skills

Mario Armani emphasizes the challenges realtors face in accommodating clients' varying schedules. He stresses the importance of being available when clients are, even if it means working during unconventional hours. Armani believes that to succeed in the industry, realtors must consistently evolve, pivot, and grow. Otherwise, they risk being overshadowed by the competition.

The Value of Hard Work

Umar Hameed notes that many of their podcast guests highlight the significance of hard work in building expert negotiation skills. He cites Elon Musk as a prime example of someone known for his work ethic. Armani expresses admiration for Musk, praising him for his visionary ideas and relentless dedication.

Open Houses as Effective Sales Tools

Mario Armani shares his positive experiences with open houses, viewing them as valuable opportunities to engage with potential clients. He recalls a specific instance where he felt proud of his approach during an open house. Armani believes it's essential for professionals to recognize their strengths and adapt to challenges, such as managing open houses when properties sell unexpectedly.

Overcoming Fear and Embracing Opportunities

Umar Hameed delves into the concept of fear, suggesting that it often hinders professionals, especially when it comes to negotiation skills. He encourages realtors to confront their fears, emphasizing the potential financial rewards for those who do. Armani shares his online presence, highlighting platforms like Instagram, TikTok, Facebook, and YouTube as avenues where people can connect with him.

Salesmanship and Building Trust

The conversation touches on the perception of salesmanship in society. Armani believes in offering genuine help and information without being overly aggressive. He feels that when realtors provide value and authentic assistance, potential clients are more inclined to work with them. Umar Hameed adds that the intent behind actions plays a crucial role in building trust. If realtors prioritize helping clients over making a sale, they're more likely to establish lasting relationships. This proves to be one of the strongest negotiation skills as a realtor. 

Understanding Client Needs

Umar Hameed inquires about Armani's approach to helping clients identify their housing preferences. The discussion hints at the complexities of understanding client needs, especially when multiple decision-makers are involved.