How Branding Can Help You Generate More Sales

On Episode 345 of The No Limits Selling Podcast, we have Judy Winslow and Rubban Kunasakaran. 

Judy is the CEO's consultant. She assists CEOs and business owners to expand their brand (via new products/offers/leverage) and then generate solid strategic steps, allowing them to move to their next level of growth. Her primary focus is moving 7 figure businesses forward. She designs a structure and M.A.P. to make life easier while increasing revenue and impact.

Rubban is a brand strategist and a brand designer. His services include Ad Design, Brand Design, Brand Consulting, Visual Design, Content Strategy, and Public Speaking. His branding services also include branding services include:

• Brand Strategy & Research 

• Brand Guidelines Document 

• Logo Design & Variations 

• Typography & Color Palette 

• Social Media Posts

• Communication Training for Staff 

Find Judy Winslow: LinkedInWebsite

Find Rubban Kunasakaran: LinkedInInstagramWebsite

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Rubban's Branding Journey

Rubban shares his career shift from genetics to branding, explaining his learning curve and the distinction between marketing and branding.

He emphasizes the importance of understanding branding from the start to avoid costly rebranding later on.

Judy's Approach to Branding

Judy Winslow discusses her background and how she became involved in branding.

She elaborates on the importance of design in all aspects of life and how branding goes beyond visual elements, encompassing the soul of a business.

Judy stresses the significance of aligning a company's mission with its branding strategy.

Practical Branding Insights

The conversation turns to practical advice, with Judy explaining how realtors can use branding to differentiate themselves, even within large franchise networks.

She advises businesses to identify unique attributes that set them apart, suggesting deep introspection into values and integrity.

Budget-Friendly Branding

They discuss how businesses on a tight budget can still invest in branding and the necessity of doing it right from the beginning.

The speakers touch upon the gig economy's impact on branding and the importance of maintaining a consistent brand message.

Branding vs. Marketing

Rubban explains the common confusion between branding and marketing and the need to allocate equal attention and resources to both.

He shares insights on the impact of branding decisions on customer perception and the importance of first impressions.

Audience Engagement and Feedback

The discussion highlights the value of engaging with the audience for feedback, using social media polls, and considering customer reviews for iterative improvement.

Finding the Right Branding Professional

Judy and Rubban offer tips on selecting a branding strategist, emphasizing the need to resonate with their work and the importance of a personal connection.

Conclusion: Standing Out

Judy concludes with a call to action for brands to stand out and not blend in, urging authenticity and uniqueness.

Both guests share their contact information and encourage listeners to seek out current branding strategies and resources.

Questions & Answers

What is the true essence of branding according to Judy Winslow?

How did Rubban Kumar transition from genetics to branding?

Why is it important to get branding right from the start?

Can effective branding be achieved on a budget?

What differentiates branding from marketing?

How can audience engagement improve branding?

What should businesses look for in a branding professional?

What is Judy Winslow's final takeaway on branding for businesses?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


branding, marketing, passive income, sales generation

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