How Branding Can Help You Generate More Sales
On Episode 345 of The No Limits Selling Podcast, we have Judy Winslow and Rubban Kunasakaran.
Judy is the CEO's consultant. She assists CEOs and business owners to expand their brand (via new products/offers/leverage) and then generate solid strategic steps, allowing them to move to their next level of growth. Her primary focus is moving 7 figure businesses forward. She designs a structure and M.A.P. to make life easier while increasing revenue and impact.
Rubban is a brand strategist and a brand designer. His services include Ad Design, Brand Design, Brand Consulting, Visual Design, Content Strategy, and Public Speaking. His branding services also include branding services include:
• Brand Strategy & Research
• Brand Guidelines Document
• Logo Design & Variations
• Typography & Color Palette
• Social Media Posts
• Communication Training for Staff
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Rubban's Branding Journey
Rubban shares his career shift from genetics to branding, explaining his learning curve and the distinction between marketing and branding.
He emphasizes the importance of understanding branding from the start to avoid costly rebranding later on.
Judy's Approach to Branding
Judy Winslow discusses her background and how she became involved in branding.
She elaborates on the importance of design in all aspects of life and how branding goes beyond visual elements, encompassing the soul of a business.
Judy stresses the significance of aligning a company's mission with its branding strategy.
Practical Branding Insights
The conversation turns to practical advice, with Judy explaining how realtors can use branding to differentiate themselves, even within large franchise networks.
She advises businesses to identify unique attributes that set them apart, suggesting deep introspection into values and integrity.
They discuss how businesses on a tight budget can still invest in branding and the necessity of doing it right from the beginning.
The speakers touch upon the gig economy's impact on branding and the importance of maintaining a consistent brand message.
Branding vs. Marketing
Rubban explains the common confusion between branding and marketing and the need to allocate equal attention and resources to both.
He shares insights on the impact of branding decisions on customer perception and the importance of first impressions.
Audience Engagement and Feedback
The discussion highlights the value of engaging with the audience for feedback, using social media polls, and considering customer reviews for iterative improvement.
Finding the Right Branding Professional
Judy and Rubban offer tips on selecting a branding strategist, emphasizing the need to resonate with their work and the importance of a personal connection.
Conclusion: Standing Out
Judy concludes with a call to action for brands to stand out and not blend in, urging authenticity and uniqueness.
Both guests share their contact information and encourage listeners to seek out current branding strategies and resources.
Questions & Answers
What is the true essence of branding according to Judy Winslow?
Judy Winslow emphasizes that branding transcends mere visual elements like logos; it's about forging a deep connection with customers and reflecting the soul of a business.
How did Rubban Kumar transition from genetics to branding?
Rubban Kumar shares his unique journey from genetics to branding, highlighting a steep learning curve and the realization of the importance of branding over marketing for business success.
Why is it important to get branding right from the start?
The podcast underscores the significance of proper branding at the outset to prevent expensive rebranding. It's crucial for establishing a strong market presence and avoiding customer confusion.
Can effective branding be achieved on a budget?
Yes, effective branding is possible even with financial constraints. The key is to focus on authenticity and consistency from the beginning, leveraging resources wisely.
What differentiates branding from marketing?
Branding is about creating a lasting impression and relationship with customers, while marketing is focused on promoting and selling products. Both require equal attention for a business to thrive.
How can audience engagement improve branding?
Audience engagement is pivotal for branding as it provides direct feedback and helps in tailoring the brand to meet customer needs, making the brand more personable and customer-centric.
What should businesses look for in a branding professional?
What is Judy Winslow's final takeaway on branding for businesses?
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