How Branding Can Help You Generate More Sales

On Episode 345 of The No Limits Selling Podcast, we have Judy Winslow and Rubban Kunasakaran. 

Judy is the CEO's consultant. She assists CEOs and business owners to expand their brand (via new products/offers/leverage) and then generate solid strategic steps, allowing them to move to their next level of growth. Her primary focus is moving 7 figure businesses forward. She designs a structure and M.A.P. to make life easier while increasing revenue and impact.

Rubban is a brand strategist and a brand designer. His services include Ad Design, Brand Design, Brand Consulting, Visual Design, Content Strategy, and Public Speaking. His branding services also include branding services include:

• Brand Strategy & Research 

• Brand Guidelines Document 

• Logo Design & Variations 

• Typography & Color Palette 

• Social Media Posts

• Communication Training for Staff 

Find Judy Winslow: LinkedIn, Website

Find Rubban Kunasakaran: LinkedIn, Instagram, Website

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Summary

Rubban's Branding Journey

Rubban shares his career shift from genetics to branding, explaining his learning curve and the distinction between marketing and branding.

He emphasizes the importance of understanding branding from the start to avoid costly rebranding later on.

Judy's Approach to Branding

Judy Winslow discusses her background and how she became involved in branding.

She elaborates on the importance of design in all aspects of life and how branding goes beyond visual elements, encompassing the soul of a business.

Judy stresses the significance of aligning a company's mission with its branding strategy.

Practical Branding Insights

The conversation turns to practical advice, with Judy explaining how realtors can use branding to differentiate themselves, even within large franchise networks.

She advises businesses to identify unique attributes that set them apart, suggesting deep introspection into values and integrity.

Budget-Friendly Branding

They discuss how businesses on a tight budget can still invest in branding and the necessity of doing it right from the beginning.

The speakers touch upon the gig economy's impact on branding and the importance of maintaining a consistent brand message.

Branding vs. Marketing

Rubban explains the common confusion between branding and marketing and the need to allocate equal attention and resources to both.

He shares insights on the impact of branding decisions on customer perception and the importance of first impressions.

Audience Engagement and Feedback

The discussion highlights the value of engaging with the audience for feedback, using social media polls, and considering customer reviews for iterative improvement.

Finding the Right Branding Professional

Judy and Rubban offer tips on selecting a branding strategist, emphasizing the need to resonate with their work and the importance of a personal connection.

Conclusion: Standing Out

Judy concludes with a call to action for brands to stand out and not blend in, urging authenticity and uniqueness.

Both guests share their contact information and encourage listeners to seek out current branding strategies and resources.