The Realtor’s Edge: Excel with Your Strengths
On Episode 295 of The No Limits Selling Podcast, we have Thomas Auger. Thomas quickly establishes productive, supportive working relationships, and has built a quality-focused, service-based referral business using his resourcefulness and commitment to consistently put his clients in an informed and advantageous position in the market.
Within his first five years in the industry, Thomas has at times formed a team, and managed a brokerage through the 2020 pandemic while directly overseeing over $5,000,000 in sales and rental inventory. He has access to every building management in Manhattan, and his client testimonials reflect the success of his methodology. Additionally, his established network of building managements, landlords, brokers, and clientele give his customers a leg up in finding their perfect home. Thomas has lived in NYC for ten years, having moved from Washington, DC where he studied international affairs at the George Washington University.
"Working with a broker should give you a competitive advantage in the marketplace, maximize the efficiency of your time, and make for a smoother and more complete experience than searching on your own." Emphasizing professionalism, transparency, and strategic alignment with his clients, Thomas quickly establishes productive, supportive working relationships, and has built a quality-focused, service-based referral business using his resourcefulness and commitment to consistently put his clients in an informed and advantageous position in the market.
In his spare time, he enjoys playing classical piano, working out, finding new restaurants, and exploring the history and detail of New York City.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Umar Hameed welcomes listeners to The No Limits Selling Podcast, where industry leaders share tips, strategies, and advice on personal and professional development to help individuals become better, stronger, and faster. He introduces the concept of removing the negative voice inside one's head and mentions a mindset boosters app that allows users to choose their desired feelings and behaviors in different situations.
Guest: Thomas Auger, Realtor at the Center of the Universe, New York City
Umar Hameed introduces Thomas Auger, a realtor based in New York City, and emphasizes the importance of resilience and adaptability in a rapidly changing world. They discuss the potential for specialization and collaboration in the real estate industry, where individuals can excel in their unique areas of expertise and work together to provide better service to clients.
Building a Team
Thomas Auger shares his experience of building a team and explains that the first hire he made was one of his previous clients who signed a lease with him. He emphasizes the benefits of teamwork, such as splitting up workloads and providing higher-quality service to clients. They also discuss the importance of clearly defining ownership of clients and establishing responsibilities within the team.
Articulating Value and Standing Out
The conversation touches upon the challenge of articulating value as a realtor in a competitive market. Thomas Auger suggests being brutally honest with clients about the pros and cons of working together. By thoroughly explaining their value and potential costs, realtors can build trust and differentiate themselves from others in the industry.
Self-Coaching and Productivity Hack
Umar Hameed shares a productivity hack of talking to oneself like talking to another person. By articulating thoughts out loud, individuals can gain deeper insights and problem-solving abilities. Thomas Auger agrees and highlights the importance of coaching oneself even in private settings to achieve personal growth.
Dealing with External Forces
Thomas Auger advises realtors not to be overly distressed by external forces. He suggests defining objectives clearly and creating a detailed game plan to stay focused and at ease regardless of market fluctuations. Having a well-defined blueprint minimizes stress and enables realtors to adapt effectively.
Umar Hameed concludes the podcast by thanking Thomas Auger for being a guest. He encourages listeners to leave a five-star rating on iTunes if they enjoyed the episode and invites them to visit his website for more tools and resources.
How does Thomas Auger articulate his value as a realtor?
Thomas Auger believes in being brutally honest and upfront about both the pros and cons of working with him. He aims to give potential clients a clear understanding of what to expect and highlights his value-add as a realtor. By thoroughly discussing fees, priorities, and the personalized service he offers, he aims to build trust and ensure clients are fully informed.
How does Thomas Auger suggest expanding a client base outside of real estate referrals?
Thomas Auger acknowledges that referrals from previous clients and fellow agents have been valuable for his business. However, he also recognizes the need to focus on networking outside of the real estate industry and tapping into personal networks. By leveraging extracurricular elements and connecting with people outside of his immediate sphere, he aims to expand his client base.
What advice does Thomas Auger give to realtors facing challenges in the industry?
Thomas Auger advises realtors to define their objectives and create a game plan. By clearly defining their goals, understanding what they are willing to invest and walk away from, and developing a blueprint for success, realtors can stay focused and maintain a sense of ease and confidence in a changing market.
What are the benefits of building a real estate team?
Building a real estate team offers several benefits, including collaboration and specialization. By working as a team, real estate agents can divide the workload, increase the quality of service provided to clients, and improve their chances of closing deals. Specialization allows team members to focus on their strengths and expertise, ensuring a higher level of performance and client satisfaction.
How does client ownership work in real estate partnerships?
In real estate partnerships, it is crucial to define roles and responsibilities upfront, including client ownership. Typically, the agent who takes the responsibility for a client from start to finish will retain that client. However, in some cases, there may be collaboration between agents where one agent initiates the relationship and hands it off to another agent. Clear communication and agreements help establish the guidelines for client ownership within the team.
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