December 9

Umar Hameed


Ian Altman on How To Land Appointments

On Episode 101 of The No Limits Selling Podcast, we have Ian Altman, Founder at Same Side Selling Academy. Ian started, sold, and grew his prior companies from zero to over one billion dollars in value. He has since spent years helping companies grow based on research he's done on how clients make decisions.

His modern approach has been instrumental in helping many businesses thrive when their competitors struggle to merely survive. 

He’s a co-author of the bestseller, Same Side Selling, now in its second edition. You can read hundreds of his articles on Forbes and Inc. Ian is a member of the Outside Sales Hall of Fame and recognized as one of the world's Top 30 Global Gurus on Sales. His Same Side Selling Academy is rated one of the top 5 Sales Development Programs globally. 

Contact Ian:

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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The podcast features Ian Altman, a renowned sales expert, and author. He shares his insights on effective sales strategies and how businesses can grow their revenue by focusing on their customers' success.

The Importance of Customer-Centric Selling

Altman emphasizes the importance of a customer-centric approach in sales. He believes that businesses should focus on solving their customers' problems rather than just selling their products or services. This approach not only helps in building trust with the customers but also increases the chances of closing a sale.

The Role of Integrity in Sales

Altman discusses the role of integrity in sales. He suggests that salespeople should always be honest and transparent with their customers. This not only helps in building long-term relationships with the customers but also enhances the reputation of the business.

The Concept of Same Side Selling

Altman introduces the concept of 'Same Side Selling'. This approach encourages salespeople to see the sales process as a puzzle to be solved rather than a battle to be won. It promotes collaboration between the salesperson and the customer, leading to more successful sales outcomes.

The Use of Discovery Questions

Altman highlights the importance of asking discovery questions during the sales process. These questions help in understanding the customers' needs and challenges better. They also provide valuable insights that can be used to tailor the sales pitch according to the customers' requirements.

The Significance of Value-Based Pricing

Altman talks about the significance of value-based pricing. He suggests that businesses should price their products or services based on the value they provide to the customers rather than the cost of production. This strategy not only helps in maximizing profits but also ensures customer satisfaction.


In this insightful podcast, sales expert Ian Altman underscores the importance of a customer-centric approach, integrity, and collaboration in sales. He introduces the concept of 'Same Side Selling', which views sales as a puzzle to solve rather than a battle to win, fostering a more collaborative relationship between the salesperson and the customer. Altman also emphasizes the role of discovery questions in understanding customer needs and the significance of value-based pricing. In essence, Altman advocates for a sales approach that prioritizes understanding customer needs, providing value, and building trust, as these are the cornerstones of successful selling and customer satisfaction.

Questions & Answers

What is the central theme of Ian Altman's podcast?

What is 'Same Side Selling'?

Why does Ian Altman emphasize the importance of discovery questions in sales?

What is value-based pricing, according to Ian Altman?

How does Ian Altman define a successful sales approach?

Why is integrity important in sales, according to Ian Altman?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


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