September 7

Umar Hameed


Dean Emerick on The Power of Down Selling

Dean Emerick is an expert in digital communications, organic SEO and all facets of online marketing. His technical background in the Film & Television Industry made it an easy transition into Search Engine Optimization and Online Marketing processes in the late 1990’s.

Dean is a thought leader and innovator in digital communications, quickly grasping the need to create audiences and give them what they require in order to move them through the sales funnel process. He uploaded his first video to YouTube in 2007 and shortly thereafter created The Shotgun Show, an engaging online interview series that took place in a car, years before Jerry Seinfeld launched his now famous online show. His results were equally impressive with over 500,000 views and 15,000 subscribers to his channel.

Since then, he has worked mostly with small and medium enterprises, helping them outperform their competition in local search. Dean currently is focused on using exciting new technologies to drive digital transformation within organizations on behalf of his clients. He is also teaching entrepreneurs how to leverage Optimization through his private Facebook group, Easy Traffic Tricks for Small Business Owners, where you can get a better understanding how search works.

Contact Dean:

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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In a recent podcast hosted by Umar Hameed, Dean Emerick, an expert in Search Engine Optimization (SEO), shared his insights on how businesses can leverage SEO to improve their online presence and drive traffic. The conversation revolved around the importance of understanding customer intent, the use of long-tail keywords, and the role of SEO in the sales process.

Understanding Customer Intent

Emerick emphasized the importance of understanding customer intent in SEO. He explained that search engines are looking for specific things, and once businesses understand what their customers are searching for, they can incorporate these keywords into their website content in a natural way. This approach not only makes the content look and sound natural but also increases the chances of the website being found by search engines.

The Power of Long-Tail Keywords

Emerick highlighted the power of long-tail keywords, which are phrases that are very specific to what a business is selling. He explained that while everyone competes for short-tail keywords, which are one or two words, the real opportunity lies in long-tail keywords. These are niche markets around the primary keywords where competition is low, making it easier for businesses to dominate in these areas.

SEO and the Sales Process

Emerick also discussed the role of SEO in the sales process. He explained that when customers say no to a big-ticket item, businesses can down-sell them a lower-priced item. This approach not only results in a sale but also brings someone into the sales funnel who can later be upsold. Emerick emphasized that it's easier to sell to someone who has already bought from you than to find a new customer.

Connecting with Dean Emerick

For those interested in learning more about SEO, Emerick suggested visiting his main site, leadslocalseo.com. He also has a Facebook group where he shares a lot of information for free, including reviews of people's websites.


In conclusion, the podcast shed light on the importance of SEO in today's digital landscape. Emerick's insights underscored the need for businesses to understand customer intent, leverage long-tail keywords, and integrate SEO into their sales process to drive traffic and increase sales.

Questions & Answers

What is the importance of understanding customer intent in SEO?

What are long-tail keywords and why are they important?

How does SEO play a role in the sales process?

How can I learn more about SEO?

What are the benefits of focusing on niche markets in SEO?

What is the difference between short-tail and long-tail keywords?

How can businesses improve their online presence through SEO?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. βœ…βœ…βœ…He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


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