The Seven P’s for A Powerful Presentation by Trevor Lee

On Episode 146 of The No Limits Selling Podcast, we have Trevor Lee, Chief Entrepreneur at Trevor Lee Media. Trevor has over 35 years of business experience at the senior manager/director level. He combines his knowledge, ideas, and enthusiasm to help his clients deliver better, more successful presentations that will ultimately help them win more sales.

Trevor also ‘fills a gap’ for businesses that don’t have a sales director, helping them grow their revenues by working with them and their teams virtually for the equivalent of two days a month. 

Every Monday Trevor broadcasts the ‘Better Presentations More Sales Podcast’ - he also has a second podcast ‘Running 44@60’ which is tracking his progress to a 44-mile off-road ultra marathon in May 2021.

Contact Trevor:

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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Introduction and Purpose of the Podcast

The podcast is hosted by Umar Hameed and features Trevor Lee, who runs a company called Trevor Lee Media. The podcast is part of the No Limits Selling series, where industry leaders share their tips, strategies, and advice on how to improve in various aspects. The purpose of this particular podcast is to discuss how to do presentations that generate sales effectively.

The Seven P's of Presenting

Trevor Lee introduces a model of presenting called the seven P's of presenting. The first P stands for the purpose of your presentation. It's crucial to understand why you are presenting, what you want the outcome to be, and what the next steps should be.

Understanding the Audience

Trevor emphasizes the importance of stepping into the audience's shoes. Presenters need to think about what it's like to be on the other side of their presentation. This understanding helps to tailor the presentation to the audience's needs and expectations, ultimately leading to a more effective presentation.

The Importance of the Start and Finish

The podcast discusses the significance of the start and finish of a presentation. These are the parts that people remember most. Trevor suggests that presenters should use the start to set the stage and the end to reinforce the core message. He also mentions the three tell-thems, a common presentation structure: tell them what you're going to tell them (start), tell them (middle), and tell them what you've told them (end).

Practice and Performance

The last two P's in Trevor's model are Practice and Performance. Practice is about preparing for the presentation, while Performance is about the delivery of the presentation. Trevor emphasizes that presenters often put too much emphasis on the middle part of the presentation, neglecting the start and finish. He advises presenters to focus on having a strong start and a big finish.


In this insightful podcast, Trevor Lee, an expert in sales presentations, shares his unique model called the "Seven P's of Presenting." He emphasizes the importance of understanding the purpose of the presentation and the audience's perspective. The podcast highlights the significance of the start and finish of a presentation, as these are the parts that people remember most.

Trevor suggests using these sections to set the stage and reinforce the core message. He also stresses the need for practice and the right performance, focusing on delivering a strong start and a compelling finish. Overall, the podcast provides valuable insights and practical tips for creating effective sales presentations that engage the audience and drive results.

Questions & Answers

What is the Seven P's of Presenting model by Trevor Lee?

Why is the start and finish of a presentation important?

How can understanding the audience's perspective improve a presentation?

What does Trevor Lee suggest about practicing for a presentation?

How can the Seven P's of Presenting model improve sales presentations?

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About the author 

Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. His business savvy and neuroscience combination gives him the unique ability to help salespeople become exceptional. Umar is an international keynote speaker who has done presentations in 16 countries. ✅✅✅He is the author of three books; the latest is Unleash Your Crazy Sexy Brain!


presentation training, Sales Pitches, sales training

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