The Seven P’s for A Powerful Presentation by Trevor Lee
On Episode 146 of The No Limits Selling Podcast, we have Trevor Lee, Chief Entrepreneur at Trevor Lee Media. Trevor has over 35 years of business experience at the senior manager/director level. He combines his knowledge, ideas, and enthusiasm to help his clients deliver better, more successful presentations that will ultimately help them win more sales.
Trevor also ‘fills a gap’ for businesses that don’t have a sales director, helping them grow their revenues by working with them and their teams virtually for the equivalent of two days a month.
Every Monday Trevor broadcasts the ‘Better Presentations More Sales Podcast’ - he also has a second podcast ‘Running 44@60’ which is tracking his progress to a 44-mile off-road ultra marathon in May 2021.
[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]
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Introduction and Purpose of the Podcast
The podcast is hosted by Umar Hameed and features Trevor Lee, who runs a company called Trevor Lee Media. The podcast is part of the No Limits Selling series, where industry leaders share their tips, strategies, and advice on how to improve in various aspects. The purpose of this particular podcast is to discuss how to do presentations that generate sales effectively.
The Seven P's of Presenting
Trevor Lee introduces a model of presenting called the seven P's of presenting. The first P stands for the purpose of your presentation. It's crucial to understand why you are presenting, what you want the outcome to be, and what the next steps should be.
Understanding the Audience
Trevor emphasizes the importance of stepping into the audience's shoes. Presenters need to think about what it's like to be on the other side of their presentation. This understanding helps to tailor the presentation to the audience's needs and expectations, ultimately leading to a more effective presentation.
The Importance of the Start and Finish
The podcast discusses the significance of the start and finish of a presentation. These are the parts that people remember most. Trevor suggests that presenters should use the start to set the stage and the end to reinforce the core message. He also mentions the three tell-thems, a common presentation structure: tell them what you're going to tell them (start), tell them (middle), and tell them what you've told them (end).
Practice and Performance
The last two P's in Trevor's model are Practice and Performance. Practice is about preparing for the presentation, while Performance is about the delivery of the presentation. Trevor emphasizes that presenters often put too much emphasis on the middle part of the presentation, neglecting the start and finish. He advises presenters to focus on having a strong start and a big finish.
In this insightful podcast, Trevor Lee, an expert in sales presentations, shares his unique model called the "Seven P's of Presenting." He emphasizes the importance of understanding the purpose of the presentation and the audience's perspective. The podcast highlights the significance of the start and finish of a presentation, as these are the parts that people remember most.
Trevor suggests using these sections to set the stage and reinforce the core message. He also stresses the need for practice and the right performance, focusing on delivering a strong start and a compelling finish. Overall, the podcast provides valuable insights and practical tips for creating effective sales presentations that engage the audience and drive results.
Questions & Answers
What is the Seven P's of Presenting model by Trevor Lee?
Trevor Lee's Seven P's of Presenting model is a comprehensive guide to creating effective sales presentations. The model emphasizes understanding the Purpose of your presentation, knowing your audience's Perspective, focusing on the start and finish of the Presentation, Practicing your delivery, and enhancing your Performance.
Why is the start and finish of a presentation important?
According to Trevor Lee, the start and finish of a presentation are what people remember most. The start sets the stage for your audience, while the finish reinforces your core message. Focusing on these parts can significantly improve the effectiveness of your sales presentations.
How can understanding the audience's perspective improve a presentation?
Stepping into the audience's shoes allows presenters to tailor their presentations to the audience's needs and expectations. This understanding can lead to more engaging and effective presentations, ultimately driving better sales results.
What does Trevor Lee suggest about practicing for a presentation?
Trevor Lee emphasizes the importance of practice in preparing for a presentation. He believes that presenters often put too much emphasis on the middle part of the presentation, neglecting the start and finish. By practicing, presenters can ensure a strong start and a compelling finish.
How can the Seven P's of Presenting model improve sales presentations?
The Seven P's of Presenting model provides a comprehensive guide for creating effective sales presentations. By understanding the purpose of the presentation, knowing the audience's perspective, focusing on the start and finish, practicing the delivery, and enhancing the performance, presenters can create engaging presentations that drive sales results.
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