With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.
Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.
Christophe has received multiple awards during his career. In 2011 and 2103, he received prestigious speaking awards from Vistage International. In 2011. 2014 and 2015 he received Great Mind Research Awards and Distinctions from the Advertising Research Foundation (ARF).
Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/ PhD course he created called “The Psychology of Neuromarketing”. He was also a board member of the Neuromarketing Science and Business Association from 2011-2016 (NMSBA)
- Only focus on 3 elements in your marketing message because the primal brain can’t focus on more
- The Why is more important to the primal brain than the How things work
- Your marketing should magnify the pain-point to ensure the primal brain gets triggered
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