March 23

Will Gen Z Make Great Salespeople?


Robert M. Peterson Ph.D. is the Dean’s Distinguished Professor of Sales at Northern Illinois University. He holds degrees from Indiana University, George Washington University and the University of Memphis. He spent his sabbatical studying sales enablement; other interests include improv, negotiation, and training-oriented innovations. Dr. Peterson is the Editor of the Journal of Selling and has completed the Second City Improv curriculum.

Rob created the National Sales Challenge and the Sales Decathlon, both collegiate sales competitions while earning six national teaching awards. He is passionate about winemaking, Boy Scouts, and making a difference in higher ed, yet his teenage twins are convinced he knows nothing.

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