Category Archives for Marketing

5 effective sales techniques

5 Effective Sales Techniques You Can Start Today!

In sales, we’ve all been there. Finding that one magic sales technique to make more sales and make them come easy. But here’s the truth: An average company loses between 10 – 30 percent of its customers each year because of poor sales. What’s the missing link? Often times while giving a sales pitch, a […]

Continue reading

How to be a More Successful Salesperson

Let me share an idea with you: Here are the three keys to be a sales superstar: 1. You need to make sure you reach the decision maker, because they’re the people that can grant you access and they’re the people that can sign the check to buy your products and services. 2. You need […]

Continue reading

Building a Strong Sales Organization – Part 5

Welcome back to the series. This time, we’re going to take a look at the sales process. For a lot of companies, the associates said we’ll go out there and sell stuff. Bring in the orders and we’ll take care of them. They have kind of an ongoing process but it changes from customer to […]

Continue reading

Building a Strong Sales Organization – Part 1

I just stepped out of a sales meeting and I wanted to share the ideas that we generated in that meeting. I was visiting a client and the CEO was really upset. The level of sales his company’s getting is nowhere close to where they should be, at least what he thinks the potential is. […]

Continue reading

Great Clients: Where and How to Get Them?

I just closed two accounts today. One of them actually did something where I had a conversation. The other one was just someone calling out of the blue and saying, “I want to work with you!” The reason I’m sharing this with you is because I have developed a seminar for people in the professional […]

Continue reading

Shakespearean Marketing

I was thinking about Romeo and Juliette and paraphrasing from the play, Juliette says to Romeo, “Romeo doth thy name. A rose by any other name would smell as sweet.” So according to William Shakespeare, the name is not important. But in real life what we call something is of a high importance. So let […]

Continue reading

Cold Calling Tip 2 – The Spy within LinkedIN

As we call companies to sell them our products, what are the chances that when we call them they’re ready for that exact product at that exact time? The chances are pretty slim, to be honest. But what if he had a spy within the organization that could tell us exactly what’s going on in […]

Continue reading